Multimodal Legitimation : Understanding and Analysing Political and Cultural Discourse book cover
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Multimodal Legitimation
Understanding and Analysing Political and Cultural Discourse



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ISBN 9781138102637
May 18, 2021 Forthcoming by Routledge
248 Pages 45 B/W Illustrations

 
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Book Description

This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multi-layered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau to show how it might be applied in practice to analyze and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.

Table of Contents

Contents

QUOTE *

Dedication *

Acknowledgements *

Formal acknowledgments *

INTRODUCTION *

1. LEGITIMATION AND MULTIMODALITY IN DISCOURSE: KEY FIGURES AND CONCEPTS *

Aristotle *

Bourdieu *

Foucault *

Anthropology and Latour *

Carmen *

Multimodality and legitimation *

Orwell and Chomsky *

Critical Discourse Analysis ~ Critical Discourse Studies *

Van Dijk *

Multimodality *

Visual Communication *

Visual analysis *

Legitimation in discourse and communication *

2. THEORETICAL FRAMEWORK *

Introduction *

Analytical gap *

Blending theoretical approaches *

Theoretical framework *

Key notions and terms *

3: LEGITIMATION *

Introduction *

Rationality *

Rationality and Legitimation *

Dichotomies and Dualisms *

Irrationality *

Irrationality and Legitimation *

Legitimating the Irrational *

Rationality and Legitimation in Romanticism *

Rationality and Legitimation in Modernism *

Mythology and Legitimation *

Technology and Legitimation *

4: LEGITIMATION, MODE, GENRE, AND CONTEXT: THE COMPLEXITY OF THE POLITICAL AD *

The Transferability of the Arts *

Dada and Surrealism: Their Politics and Paradoxical Legacy *

The Russian avant-garde, Eisenstein and Soviet cinema *

Adorno, Eisler, and the delegitimation of mass cultural products *

Inverted modal salience and music *

Introduction *

Genre of Political Ads *

Legitimation by the multimodal affordances of a speech *

‘Yes We Can’ (2008) *

Multimodal re-contextualisation in a supporting role *

Legitimation through genres *

Background *

‘Don’t Vote Alone’ (2008) *

Legitimation through multimodally realised genre and register *

Legitimation and semiotic simultaneity *

Background *

‘Don’t Know Much’ (2008) *

Legitimation through semiotic simultaneity *

Conclusion *

5: NATURALLY *

Introduction *

Persuasion, naturalisation, and Bourdieu *

The expedience of uncertainty *

‘Daisy’ (1964): emotional advertising *

Unmodern resonances *

Children in/as Nature *

Children and Politicians *

Children and Innocence *

‘Icecream’ (1964): protecting childhood *

‘Dangerous World’ (2000), ‘Changing World’ (2004) and ‘Ashley’s Story’ (2004): childhood threatened *

Deciphering the body *

Child as savage *

‘Poverty’ (1964), ‘The Threat’ (1996): childhood changed *

Metaphorical Nature *

‘Victory’ (2004) *

Metaphor and Multimodality *

‘Bear’ (1984) *

‘Wolves’ (2004) *

‘Polar Bears’ (2008) and ‘Wolves (II)’ (2008) *

Nature as Environment *

‘Orbiting’ (1984) *

‘National Parks’(1956) *

‘Harbor’ (1988) and ‘Bay’ (1988) *

‘Matters’ (2000) *

Theoretical framework applied *

‘The Threat’ (1996), Dole *

‘Matters’ (2000), Gore *

Typology *

6: SELLING SCOTTISH INDEPENDENCE *

Introduction *

‘Two Futures’ (2013) *

Legitimation and national identity *

Analysis *

Multimodal resources *

Pragma-strategic Level *

Justificatory Schema *

Legitimation as a Process *

Legitimation as a Quality *

Discourse-Historical Moral Evaluation *

7. LEGITIMATION IN OTHER DISCIPLINES AND CONTEXTS *

Cartography *

Communication with Hazard Maps in Central America *

Organization and Management Studies *

The Law *

Critical legal studies *

The heat of passion doctrine *

‘Adequate provocation’ and the ‘reasonable man’ *

Fear, anger, and agency *

Incitation *

Ad: ‘Willie Horton’, Hate as strategy *

Literature *

‘Measure for Measure’: legitimation and the law *

Literature = legitimate? *

Art *

Art and Value *

Art and the body *

8. TRUTH AND LEGITIMATION *

Truth and expertise *

Truth, truths, and lies *

Free speech, ‘safe spaces’, algorithms and echo-chambers *

POSTSCRIPT *

 

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Author(s)

Biography

Rowan Mackay is Assistant Professor of English at the Chinese University, H.K.