Museum Store Association Retail Industry Report, 2014 Edition
Financial, Operations, Salary, and Best Practices Information for the Nonprofit Retail Industry
The 2014 MSA Retail Industry Report provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your museum store. The report includes over 200 tables, including comparisons by geography, size, gross sales, and museum type with which to compare your own store. Tips concerning best practices in stocking, merchandising, and staffing, based on hard survey data, are provided. Information on web sales, catalogues, wholesaling, and special events are also included.
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"It will be your best friend' for your business - you can't grow if you don't know!"
--Blue Anderson, Columbia Maritime Museum
"I have used the Retail Industry Report many times over the years. It is an important tool for our industry. I've used it to write business plans, make an expansion/remodel case, justify budget lines, and more."
--Susan DeLand, Susan C. DeLand Consulting