New Directions in Popular Communication Audience Studies

Understanding Meaning in a Transnational, Market-oriented, and interdisciplinary Context:a Special Issue of Popular Communication

Edited by Lynn Schofield Clark

© 2006 – Routledge

64 pages

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Paperback: 9780805894363
pub: 2005-08-17
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About the Book

As new developments in the study of media audiences have unfolded in recent years, new concerns have entered the landscape. New Directions in Popular Communication Audience Studies addresses the topic of globalization, one of the most sweeping concerns that has reconceptualized the relationship among media, audiences, and power. This special issue covers current debates over meaning-making that have arisen within the context of these concerns. The articles examine scholarship in globalization and media relating to the fields of media studies, anthropology, and American Studies. Highlighting important new directions for the study of popular communication, this special issue offers ways that researchers can reconsider their own projects and interests in light of worldwide developments that affect us all.

Table of Contents

Volume 3, Number 3, 2005

Contents:ARTICLES: L.S. Clark, Globalizing Popular Communication Audience Research: Looking to Our Sister Fields for New Directions. P.D. Murphy, Fielding the Study of Reception: Notes on "Negotiation" for Global Media Studies. C. Acosta-Alzuru, Home Is Where My Heart Is: Reflections on Doing Research in My Native Country. R. Parameswaran, Journalism and Feminist Cultural Studies: Retrieving the Missing Citizen Lost in the Female Audience. REVIEW ESSAY: J. Mittell, Pikachu's Global Adventure: The Rise and Fall of Pokémon, edited by Joseph Tobin and Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids, edited by Heather Hendershot. BOOK REVIEW: M. Soar, The Image Factory: Consumer Culture, Photography, and the Visual Content Industry, by Paul Frosh.

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies
SOCIAL SCIENCE / Popular Culture