New Media and Public Diplomacy : Political Communication in India, the United States and China book cover
1st Edition

New Media and Public Diplomacy
Political Communication in India, the United States and China

  • Available for pre-order on April 3, 2023. Item will ship after April 24, 2023
ISBN 9780367278328
April 24, 2023 Forthcoming by Routledge India
176 Pages

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Book Description

This book examines the role of new media and digital technologies in public diplomacy and political communication.

Exploring political communication in India, as well as in the US and China, it highlights the fundamental changes that new technology has brought about in public diplomacy. While facilitating direct engagement with constituents, and tapping into territories and audiences which were harder to reach before, the new media's power to influence perceptions has revolutionised public diplomacy and engagement like never before. The book analyses the role of social media in not only defining and shaping political attitudes of citizens but their ability to empower citizens as well. The author, through examples from India, the US and China, also examines the challenges of using digital tools in diplomacy and its effects on democracies across the world.

Lucid and engaging, this book will be an essential read for students and scholars of communication studies, political studies, diplomacy and foreign policy, defence and strategic analysis, media and culture studies and international relations.

Table of Contents

1.Introduction 2. History of Communication in Foreign Policy 3. Traditional Media & Social Media in diplomacy 4. Social Media & Diplomacy: A Contemporary Perspective 5. Global leaders and Social Media 6. India: Communication, Public Diplomacy & Social Media 7. Indian leaders & Social Media 8. China: Social Media and Digital Diplomacy 9. Social Media, Propaganda and Disinformation 10. Comparing Social Media in Foreign Policy: India, China & US 11. Looking Ahead

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Parama Sinha Palit is an Adjunct Senior Fellow at the Rajaratnam School of International Studies (RSIS) in Nanyang Technological University (NTU), Singapore. She was a Cooperative Monitoring Center (CMC) Fellow with the Sandia National Laboratories, US and the US Department of Energy. She was also a consultant with CRDF Global, US. A specialist on foreign policy and public diplomacy and soft power, she is the author of Analyzing China’s Soft Power Strategy and Comparative Indian Initiatives (2017). She has been a researcher with the Institute for Defence Studies and Analyses (IDSA) and the United Services Institution (USI), India.