This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs.
This edition’s structure aligns more logically with the venture’s lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including:
Students in entrepreneurship and new venture management classes will find New Venture Management a valuable resource. A companion website features an instructor’s manual, test bank, PowerPoint slides, and further resources to aid instructors and students in applying their knowledge.
"This is an invaluable road map, not just for anyone thinking about starting a new business, but also for those wanting to unravel the mysteries of entrepreneurship. This important, easy-to-read book, written by two giants in the field of entrepreneurship, makes the complicated process of launching a new business seem straightforward and within anyone’s grasp. It is written in a systematic and compelling manner that is accessible, reader-friendly and, perhaps most importantly, fundamentally correct. It is an essential book for all those involved in entrepreneurial startups, whether it’s their first or last new venture."
David B. Audretsch, Indiana University, Bloomington, USA
"This is an excellent textbook for undergraduate or graduate entrepreneurship classes. The material is very practical and yet its effectiveness is mainly due to its grounding in the research of these two leading scholars. No one blends practice and theory better than this writing team. Kuratko and Hornsby have written a book that will meet all the needs of an introductory entrepreneurship course."
Michael Goldsby, Ball State University, USA
"I'm generally skeptical about textbooks in comparison to deep experiential learning, but learners also need content knowledge well-organized. Kuratko and Hornsby came up with a text that can also serve as a good reference book to accompany more experiential pedagogy. I'm adding this to my bookshelf."
Norris F. Krueger, Entrepreneurship Northwest, USA
Part I: New Venture Opportunities
1. New Ventures: The Quite Giant
2. Ideation: The Concept
3. Venture Choices: The Pathways
Part II: New Venture Development
4. Marketing: The Customer
5. Legal Considerations: The Parameters
6. Strategic Pricing: The Hook
Part III: New Venture Finances
7. Startup Capital: The Injection
8. Financial Statements: The Scorecard
9. Financial Analysis: The Gauge
Part IV: New Venture Growth
10. Human Resources: The People
11. Successful Business Plans: The Compass
12. Scaling Ventures: The Future
To gain access to the instructor resources for this title, please visit the Instructor Resources Download Hub.
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