New Women, New Men, New Economy: How Creativity, Openness, Diversity and Equity are Driving Prosperity Now, 1st Edition (Paperback) book cover

New Women, New Men, New Economy

How Creativity, Openness, Diversity and Equity are Driving Prosperity Now, 1st Edition

By Narelle Hooper, Rodin Genoff, Susan Pettifer

Federation Press

320 pages

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Hey, everything's changed. New Women, New Men, New Economy.

The commercial imperative is clear. The marketplace is choosing for us. Across the world we see organisations with more women in leadership roles delivering superior financial returns, increasing productivity and tapping the ingenuity of their people.

Companies, communities and countries that are more inclusive do better, innovate more, unleash new value and prosper long term.

Who are they? The authors introduce us to companies around the world, from Unilever and Google to Pixar and Arup; The Hunger Project; big consulting firms, banks and telcos; the Australian Army; as well as dynamic SMEs in Finland, Denmark, Silicon Valley and outback Australia.

New Women, New Men, New Economy describes men championing gender equality from Sydney to Toronto and women reshaping the construction industry and designing a world without waste.

How are they doing it? This provocative book shows that these new women and men have cracked the leadership CODE that puts their most valuable competitive resource to work - their people. They are leaders who are embracing the principles of Creativity, Openness, Diversity and Equity and building the New Economy around us.

Find out what it takes to join them. New Women, New Men, New Economy brings together new global research, case studies and diagnostic tools to help guide you through.

CODE UP: Creativity ignites competitiveness; In an Open world, there's no place to hide; Diversity boosts performance and problem-solving; Equity creates thriving teams and communities that build long term value.


‘This is a fundamental change in the way we lead and manage… You get the culture of a company right, that is inclusive, that is transparent that unites people and people are making a difference every day and focused on customers, it is just incredibly powerful.’ - David Thodey, former Telstra CEO, chair of CSIRO

‘Highly recommended.’ - Dr David Cooke, CEO Konica Minolta, Australia

‘A refreshing and compelling read. It powerfully distills the thinking and practices of inclusive, adaptive organisations that are thriving in our fast-changing economy.’ - Lisa Cotton, CEO The Funding Network, Australia

‘Much better than 50 Shades of Grey.’ - Julia Zemiro, MC and host of Rockwiz

Table of Contents

Part I: #Newpower 1. Introduction 2. New Women, New Men, New Value Creators 3. Fast Future Part II: The Code 4. Creativity 5. Openness 6. Diversity 7. Equity Part III: Code Up 8. Inside the CODE 9. Using the CODE 10. Conclusion: The Right Side of History

About the Authors

Narelle Hooper is a corporate adviser, company director and journalist who co-founded The Australian Financial Review and Westpac 100 Women of Influence Awards program, recognising the role of women’s leadership in creating a vibrant economy. As a former editor of Australia’s leading business magazine, BOSS, she has gained insights from hundreds of CEOs and global thinkers about what really makes leaders and organisations tick.

Rodin Genoff is an award-winning, globally recognised innovation and clusters specialist, who has worked across creative industries, intelligent engineering and design sectors in Europe, Australia, Asia and the United States. Recognised as one of the top 100 sustainability leaders in the world, he has developed practical collaboration tools that bring companies together to fast-track new products and services for global markets.

Susan Pettifer has worked as an executive director with large health and public sector institutions and has designed strategy, leadership and workforce development tools that have helped transform organisations and the communities they are a part of. She is currently a director at the City of Sydney.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Nonprofit Organizations & Charities