Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, humor can cause others to like the humorous source more, attract regard, ease conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can halt verbal interactions, modify the usual rules of conversation, communicate critiques, or contribute to the creation of subversive environments.
Not All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that considers different angles from which to address the use of humor by individuals, groups and business actors in their interactions within, around, and across organizations—that is, at the interfaces of business and society. Accordingly, the research anthology is organized in four sections—"Humor, Business and Society," "From Society to Business: Humor’s Use and Roles in Activist Movements," "From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations," and "Society within Business: Humor’s Use and Roles in the Workplace and in Organizations."
This ground-breaking research anthology draws on material from marketing, communications, human resources and stakeholder theory to throw light on this poorly understood facet of human business behavior.
List of Figures, List of Tables, About the Editors, About the Contributors, Foreword and Acknowledgment, Part 1: Humor, Business, and Society, 1.1:Positive Psychology: Humor and the Virtues of Negative Thinking, By Michael Billig, 1.2: Milton and Alexis Walk into a Bar: A Tocquevillian Encounter with Friedman, By Yoann Bazin, Part 2: From Society to Business: Humor’s Use and Roles in Activist Movements, 2.1: How to Take the Joke: Strategic Uses and Roles of Humor in Counter-Corporate Social Movements, By François Maon and Adam Lindgreen, 2.2: Clowning Around: A Critical Analysis of the Role of Humor in Activist-Business Engagement, By Katharina Wolf, Part 3: From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations, 3.1: A Typological Examination of Effective Humor for Content Marketing, By James Barry and Sandra Graça, 3.2: SME’s Ethical Branding with Humor on Facebook: A Case Study of Finnish Online Army Store, By Sari Alatalo, Eeva-Liisa Oikarinen, Helena Ahola, and Marc Järvinen, 3.3: With a Genuine Smile? The Relevance of Time Pressure and Emotion Work Strategies for the Adoption of Humor in Customer Contact, By Daniel Putz and Tabea Scheel, 3.4: Did You Get It? Newsjacking: What It Is and How to Do It Well? By Robert J. Angell, Matthew Gorton, Juliet Memery, and John White, 3.5: Promoting, Informing, and Identifying: The Case of Foody, the Humorous Mascot of Expo Milan 2015, By Carla Canestrari and Valerio Cori, 3.6: Controversial Humor in Advertising: Social and Cultural Implications, By Margherita Dore, Part 4: Society Within business: Humor’s Use and Roles in the Workplace and Organizations, 4.1: Humor Styles in the Workplace, By Nicholas A. Kuiper and Nadia B. Maiolino, 4.2: The Value of Positive Humor in the Workplace: Enhancing Work Attitudes and Performance, By Daryl Peebles, Angela Martin, and Rob Hecker, 4.3: Laughing Out Loud: How Humor Shapes Innovation Processes Within and Across Organizations, By Marcel Bogers, Alexander Brem, Trine Heinemann, and Elena Tavella, 4.4: Laughing Apart: Humor and the Reproduction of Exclusionary Workplace Cultures, By Danielle J. Deveau and Rebecca Scott Yoshizawa, 4.5: Does Verbal Irony Have a Place in the Workplace? By Roger J. Kreuz, 4.6: Just Kidding: When Workplace Humor is Toxic, By Linda Weiser Friedman and Hershey H. Friedman, 4.7: Just a Joke! A Critical Analysis of Organizational Humor, By Barbara Plester, Index