Organizational Identity in Practice  book cover
1st Edition

Organizational Identity in Practice

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ISBN 9780415398404
Published September 18, 2007 by Routledge
264 Pages 30 B/W Illustrations

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Book Description

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when  aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may expect to occur when these differences become visible and what the outcomes of these processes are likely to be.

The diverse case studies illustrate how well-known firms have dealt with the broad issues of "who we are as an organization" and "what makes us similar or distinct from others" and cover a broad range of industries, firms, and organizational forms. The cases from companies such as Air France, AT&T, Bang & Olufsen, BP, Statoil, Starbucks, Scania and Alfa Romeo are focused on the broad topics of organizational identity, strategy and the environment, multiple and conflicting identities, the construction of identities, and how organizations express and project their identities. The authors give scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.

Table of Contents

Introduction to Organizational Identity in Practice  Section 1: Introduction to Section: Identity, Strategy, and the Environment  1. Scania‚Äôs Bonneted Trucks  2. Why do Managers Talk About Identity?  3. Organizational Identity and Formulating Strategy: The Breaking and Remaking of AT&T  4. Handelsbanken and Internet Banking  Section 2: Introduction to Section - Identity Construction  5. The Swedish Industrial Development Fund (Industrifonden): State Trust, Bank or Venture Capitalist?  6. Organizational Culture and Identity at Bang & Olufsen  7. An Identity Based Internationalization Process: The BP and Statoil Alliance  8. Practice and Identity: Using a Brand Symbol to Construct Organizational Identity  Section 3: Introduction to Section - Projecting Organizational Identities  9. Starbucks: Constructing a Multiplex Identity in the Specialty Coffee Industry  10. Projecting Organizational Identity Through Organizational Dress at Air France (1933-2005)  11. Organizational Artefacts and the Expression of Identity in Corporate Museums at Alfa Romeo, Kartell, and Piaggio  12. Crafting an Inter-National Identity: The Nordea Case.  Conclusion: Analyzing Organizational Identities - Some Guidelines for Practice


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