Tetsu Natsume of Sony Computer Science Labs (Sony CSL) has been pioneering technology promotion for a decade. As he seeks marketplace opportunities for ground-breaking research, he plays the role of a Technology Producer -- a role that will be increasingly important as organizations seek optimally efficient and effective applications of basic research.
Natsume's task has been greatly facilitated by his association with Sony CSL, a research lab founded by co-author Mario Tokoro. While CSL is owned by SONY, it nevertheless operates almost entirely independently. At CSL, a diverse, cosmopolitan group of talented researchers are free to explore any idea that might one day change the world. Natsume's task is to optimise that process by identifying the best path to the market for the new insights that pour out of CSL.
Functioning somewhat like a movie producer, Natsume has blazed a trail for technology promoters the world over. He explains his techniques for overcoming challenges and embracing opportunities. His "10 core principles of technology promotion", which offer the reader an especially valuable framework for moving between the very different worlds of the lab and the marketplace, cover the importance of appropriate timing, speed, commitment and mindset, while being rigorously simple and boldly ambitious.
This book is an eye-opening primer for anyone interested in realising and optimising the commercial value of basic research.
Table of Contents; Foreword; Part I - How Sony CSL Turns Research into Results; Chapter 1 - Birth of the Technology Promotion Office (TPO); Chapter 2 - Case Studies in Technology Transfer; Chapter 3 - Next-Level Challenges for the Technology Promoter; Chapter 4 - Techniques for Technology Promotion; Part II - Researchers on Technology Promotion; Chapter 5 - Implementing outrageous ideas - Alexis Andre, Researcher; Chapter 6 - Implementation of Academic vs. Corporate Research - Jun Rekimoto, Deputy Director; Chapter 7 - Papers are fine, but nothing beats the joy of research that becomes products that change the world! - Takashi Isozaki, Researcher; Part III - The History of TPO (Mario Tokoro); Chapter 8 - Before TPO; Chapter 9- From the Perspective of Technology Management; Chapter 10 - What TPO Represents; In Closing: Borderless Technology Promotion; Afterword