Packaged Japaneseness : Weddings, Business and Brides book cover
1st Edition

Packaged Japaneseness
Weddings, Business and Brides

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ISBN 9780700704019
Published February 23, 1997 by Routledge
260 Pages

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Book Description

Examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour.


'"Packaged Japaneseness" represents an unusual phenomenon in recent ethnography on Japan A new aspect is the incorporation of analytic perspectives and emphases that have proliferated in the field over the past decade.' - Walter Edwards, Journal of Japanese Studies