Packaged Japaneseness: Weddings, Business and Brides, 1st Edition (Hardback) book cover

Packaged Japaneseness

Weddings, Business and Brides, 1st Edition

By Ofra Goldstein-Gidoni


260 pages

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Hardback: 9780700704019
pub: 1997-02-24
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Examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour.


'"Packaged Japaneseness" represents an unusual phenomenon in recent ethnography on Japan A new aspect is the incorporation of analytic perspectives and emphases that have proliferated in the field over the past decade.' - Walter Edwards, Journal of Japanese Studies

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ConsumAsian Series

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Ethnic Studies / General