Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion, 1st Edition (Hardback) book cover

Pankaj Ghemawat's Distance Still Matters

The Hard Reality of Global Expansion, 1st Edition

By Alessandro Giudici, Marianna Rolbina

Macat Library

112 pages

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"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

Table of Contents

Ways in to the text

Who was Pankaj Ghemawat?

What does Distance Still Matters say?

Why does Distance Still Matters matter?

Section 1: Influences

Module 1: The Author and the Historical Context

Module 2: Academic Context

Module 3: The Problem

Module 4: The Author's Contribution

Section 2: Ideas

Module 5: Main Ideas

Module 6: Secondary Ideas

Module 7: Achievement

Module 8: Place in the Author's Work

Section 3: Impact

Module 9: The First Responses

Module 10: The Evolving Debate

Module 11: Impact and Influence Today

Module 12: Where Next?

Glossary of Terms

People Mentioned in the Text

Works Cited

About the Authors

Alessandro Giudici is Lecturer in Strategy at Cass Business School, City, University of London. His research focuses on how organizations can support innovation dispersed across international contexts. His work has been published in outlets such as the Academy of Management Journal, Strategic Organization, Long Range Planning, and Business History.

Marianna Rolbina is a PhD candidate at Cass Business School, City, University of London. Her research is in management and strategy, with a particular focus on cultural industries.

About the Series

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