Persuasion in Your Life: 2nd Edition (Paperback) book cover

Persuasion in Your Life

2nd Edition

By Shawn T. Wahl, Eric Morris


360 pages | 89 Color Illus.

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Paperback: 9781138689602
pub: 2017-09-25
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Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.

Table of Contents

  1. Persuasion in your Life
  2. Ethical Dimensions of Persuasion
  3. Theories of Persuasion
  4. Argumentation
  5. Visual persuasion
  6. Persuasion and New Media
  7. Persuasive Public Campaigns
  8. Persuasion and Personal Relationships
  9. Persuasive Dimensions of Nonverbal Communications
  10. Persuasive Dimensions of Health Communication
  11. Persuasion in Business and Professional contexts
  12. Persuasive Presentations
  13. Persuasive Humor
  14. Appraisal of Persuasive Messages

About the Authors

Shawn T. Wahl is Professor of Communication and Interim Dean of the College of Arts and Letters at Missouri State University (MSU). In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries.

Eric Morris is Associate Professor of Communication at Missouri State University (MSU) and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric served as President for the Cross Examination Debate Association (CEDA) and as the Chair for the 3rd District of the NDT. He was the 2008 Coach of the Year.

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies