Political Campaign Craftsmanship : A Professional's Guide to Campaigning for Public Office book cover
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Political Campaign Craftsmanship
A Professional's Guide to Campaigning for Public Office





ISBN 9780887387425
Published December 31, 1988 by Routledge
368 Pages

 
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Book Description

Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.