1st Edition
Political Campaigning, Elections and the Internet Comparing the US, UK, France and Germany
212 Pages
7 B/W Illustrations
by
Routledge
216 Pages
7 B/W Illustrations
by
Routledge
216 Pages
7 B/W Illustrations
by
Routledge
Also available as eBook on:
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other... Read more
1. Introduction 2. E-Campaigning and E-elections 3. Web 2.0 4. Measuring for a New Style of Campaigning 5. France 2007: Tentative Interactivity 6. The U.S. 2008: A Giant Step for Interactivity 7. Controlled Interactivity: Parties' Online Campaigns in the 2000 German National Elections Eva Schweitzer 8. The UK 2010: Interacting within Echo Chambers 9. Elections 2.0: Interactivity, the Internet and Political Campaigning 2007-10.
Biography
Darren G. Lilleker is Senior Reader, The Media School, Bournemouth University, UK.
Nigel A. Jackson is Lecturer, Plymouth Business School, University of Plymouth, UK.
