This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures.
- Examines how political decision-making is shaped by media — through political speeches, community opinion leaders, and formal and informal public conversations.
- Explores a range of political communication channels— from community radio to social media.
- Presents an overview of the problems associated with message designing and message dissemination through communication channels in a political setting.
- Highlights how political communication impacts critical aspects of democracy and governance and goes beyond mere rhetoric.
A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.
1. Political Communication in Contemporary India: An Introduction Part I: Theoretical Approaches to the Study of Political Communication 2.Governance in Post-Liberalisation India: The Grey Zone of Political Communication 3. Democracy, Public Sphere and Participation in India: A Philosophical Enquiry Through the Theory of Communicative Action of Habermas Part II: Political Communication During Elections 4. Uttar Pradesh: Political Communication Strategies of Mayawati and Akhilesh 5. Changing Dynamics of Political Electioneering in India: Use of New Social Media in Karnataka Assembly Elections 2018 Part III: Cultural and Linguistic Dimension of Political Communication in Indian Democracy 6. Rhetoric in Democracy: Inventing and ReInventing Language for Identity Politics 7. Personalisation of Politics: Shifting Paradigm of Democracy in Digital Age 8. Theorizing Communication of Electoral Slogans in Indian General Election- A Case Study Part IV: Federal and Administrative Dimension of Political Communication 9. Between ‘National’ and ‘Federal’ Communication: Locating the Issue of Bangladeshi Migrant in West Bengal since 2014 10. Locating the ‘Citizen’ in Administrative Communication in India: A Case Study of ‘Mission Nirmal Bangla’ 11. Panchayat Elections and Political Communication: A Study from Gram Panchayats of Telangana State Part V: Diversity in Political Communication in Contemporary India 12. Gleaning Political Communication through ‘Notices’ in North East India 13. Whose Communication is it Anyway?: Analysing Socio-Political Debates in Indian Tele-media 14. Negotiating the Political in the Community Radio Landscape in India: A Brief Sketch 15. Democratising Political Communication for Governance in the New Normal Times. Index
“The book Political Communication in Contemporary India edited by Yatindra Singh Sisodia and Pratip Chattopadhyay is a welcome new addition to the body of literature that establishes a connect between Political Communication, Democracy, and Governance in Contemporary India. A collection of fifteen thought-provoking chapters, the volume discusses a wide range of issues from the impact of economic liberalisation to the rise of social media and its implications for political communication in Indian politics. Combining both theoretical frameworks and specific case studies, this volume provides fresh insights into the understanding, working, and dynamics of political communication in the engagement with democracy and governance at the grassroots level.”
Sandeep Shastri, Vice-Chancellor, Jagran Lakecity University, Bhopal and National Coordinator, Lokniti Network, India
“This anthology brings out the salience of ‘politics’ in comprehending political communication. Anchored in the broad themes of democracy and governance, the chapters show the complex relationship between political institutions and political processes, the state and civil society, and electoral politics and political mobilisations. A collection of well researched and cogently argued chapters, this volume is an important intervention in the field of political communications specifically and political studies in general.”
Anupama Roy, Professor, Centre for Political Studies, School of Social Sciences, Jawaharlal Nehru University, New Delhi, India
“An important book on an extremely interesting topic. A must-read for those in the field of political communication. This book will add new knowledge on a subject which is topical and relevant to present-day politics.”
Sanjay Kumar, Professor, CSDS, Delhi, India
“In this theoretically dazzling and empirically illuminating volume, Political Communication in Contemporary India, the authors brilliantly and incisively bring back the agency of ‘politics’ to the centre stage of increasing geographies of fractious social and electoral conflicts in India and elsewhere. Further, this work should go a long way towards reviving the long-dormant field of political socialisation in the disciplines of political science, electoral sociology, and political economy – hugely enlightening and redemptive simultaneously!”
Ashwani Kumar, Professor & Dean, School of Development Studies, Tata Institute of Social Sciences, Mumbai, India