Political Persuasion in Presidential Campaigns  book cover
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Political Persuasion in Presidential Campaigns

Edited By

L. Patrick Devlin



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ISBN 9780887380785
Published May 31, 1987 by Routledge
228 Pages

 
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Book Description

This work incorporates the insights of many of America's foremost analyst of political campaigns. Coverage of a presidential campaign is examined by journalists both from print and television. In addition to staff professionals and journalists, academic experts in various aspects of presidential campaign communication analyze how key communicative components affect campaigns.