Political Public Relations: Principles and Applications, 1st Edition (Paperback) book cover

Political Public Relations

Principles and Applications, 1st Edition

Edited by Jesper Stromback, Spiro Kiousis


342 pages

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Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood.

As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.


"A welcome addition to the shelf… As a thought-provoking starting point for further investigation, Political Public Relations is an essential read." - Communication Director

Table of Contents

Chapter 1. Political Public Relations: Defining and Mapping an Emergent Field

Jesper Strömbäck & Spiro Kiousis

Chapter 2. Political Public Relations: Remembering its Roots and Classics

Diana Knott Martinelli

Chapter 3. Political Public Relations, News Management and Agenda Indexing

Paul S. Lieber & Guy Golan

Chapter 4. Political Public Relations and Agenda Building

John C. Tedesco

Chapter 5. Presidential Public Relations

Matthew Eshbaugh-Soha

Chapter 6. Political Public Relations and Election Campaigning

Paul Baines

Chapter 7. Corporate Issues Management and Political Public Relations

Robert L. Heath & Damion Waymer

Chapter 8. Political Public Relations and Political Marketing

Darren Lilleker & Nigel Jackson

Chapter 9. Political Public Relations and Strategic Framing

Kirk Hallahan

Chapter 10. Political Public Relations and Crisis Management

Timothy Coombs

Chapter 11. Political Public Relations and Relationship Building

John A. Ledingham

Chapter 12. Political Public Relations and Government Information Management

Karen Sanders

Chapter 13. Global Political Public Relations, Public Diplomacy and Corporate

Foreign Policy

Juan-Carlos Molleda

Chapter 14. Digital Political Public Relations

Kaye Sweetser

Chapter 15. Political Public Relations Research in the Future

Spiro Kiousis & Jesper Strömbäck

About the Editors

Jesper Strömbäck is Lubbe Nordström Professor and Chair in Journalism and Professor in Media and Communication at Mid Sweden University, Sundsvall, Sweden. He has published a number of scholarly articles on political communication and political news journalism, in addition to more than ten books in Swedish on the same subjects.

Spiro Kiousis, Ph.D., APR is Associate Professor and Chair of the Department of Public Relations in the College of Journalism and Communications at the University of Florida. His current research interests include political communication, political public relations, and new media. Dr Kiousis has published his work in leading journals, including Communication Research, Journal of Communication, and the Harvard International Journal of Press/Politics.

About the Series

Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Public Relations
LANGUAGE ARTS & DISCIPLINES / Communication Studies
POLITICAL SCIENCE / Political Process / General