An analysis of the Chinese Communist Party from the time of Deng Xiaoping's return to power in 1978 to his resignation from his last major party post in the wake of the 1989 Tiananmen crisis, this work traces the evolution of Deng's grand strategy to create unity and stability so that he could launch his ambitious programme to modernize China by the year 2000. The author examines the impact of Deng's goal on the events of spring 1989.
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Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Hsi Sheng Chi