Popularizing Japanese TV The Cultural, Economic, and Emotional Dimensions of Infotainment Discourse
Over the past years, the view has emerged that Japanese TV is dominated by an infotainment mode of discourse. The book extends this view, detailing and interpreting the cultural, economic, and emotional dimensions of this communication phenomenon from an ethnographic perspective. It examines the complex ways in which infotainment works in an advanced capitalist society. As such, this is more than a book about Japan; it is a work that fits within media ethnography and cultural studies, and appeals to readers interested in the question of how television, at the heart of the global media stream, successfully turns into a persuasive, intimate, and powerful member of a televisual audience-family through carefully engineered televisual discourses, linguistic/non-linguistic component, audiovisual strategies, and economic and cultural elements.
Drawing on ethnographic observations in TV stations in two major cities, Sendai and Tokyo, the book reveals several essential components embedded within infotainment discourse. Thus, this book not only provides a panoramic picture of a core phenomenon in Japanese broadcasting since the 2000s but also discusses how both cultural discourses and economic considerations influence contemporary television broadcasting.
Introduction 1. "No TV. No Life!" The Centrality of Television and Infotainment in Contemporary Japan 2. Backstage Tales: Infotainment Under Construction 3. Television for Sale by Owner: The Political Economy of Infotainment 4. Infotainment, Intimacy, and Crafting a Televisual Uchi 5. Discussion, Implications, Conclusions
'Often the best insights come from the margins. We understand the familiar only when it is made strange. So it is with Hakan Ergül’s excellent, readable, well-organized, scholarly and insightful study. Hybridizing TV genres adapt to Japanese culture –– from sideshow to "wideshow" –– to create a unique emotional-physical space called uchi. Here, an intimate sense of "we" community grows out of commodified infotainment; the cultural out of the commercial. Read this book, and you’ll understand how popular television works. It’s a journey full of "danger and promise" for audiences and analysts alike.' — John Hartley, John Curtin Distinguished Professor, Professor of Cultural Science, Curtin University, Western Australia
'[The] blending of information and entertainment Hakan Ergül examines and explicates in this timely, comprehensive and well-written book. It is of particular value because it not only examines the content of the pervasive "infotainment" shows, but also examines through the author’s first hand fieldwork processes of production and the conception of such shows, their role in the wider consumer economy of Japan, the subtle processes through which they influence the emotional structures of contemporary Japanese society, and very significantly, the way in which, in Ergül’s argument, they contribute to creating and reproducing an admittedly virtual, but nevertheless very real, sense of intimacy between actors/presenters and viewers, and between viewers themselves, who become part of a kind of a virtual community through "participation" in favorite shows. [...] As the study of popular culture has moved to center stage in scholarly discourse, this book shows how it can be extended and deepened, while situating it in the field of Japanese studies and making it accessible to the scholar of comparative forms of popular expression and media.' — John Clammer, Professor of Sociology, O.P. Jindal Global Univ