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Presidents as Candidates: Inside the White House for the Presidential Campaign book cover

1st Edition

Presidents as Candidates Inside the White House for the Presidential Campaign

By Kathryn D. Tenpas Copyright 1998

    First published in 1998. Presidents as Candidates offers a truly unique treatment of the White House role in the re-election efforts of contemporary presidents since 1956. Throughout the volume, Kathryn Tenpas compares and contrasts these eight re-election efforts (from Eisenhower through Clinton). She considers the many unique differences and similarities of each White House-led effort. As with any good study, she considers the multitude of political, institutional and policy factors (domestic, economic and international) that affect the strategies and decisions made. She then develops a typology of three standard types of campaigns・victorious, defeated and takeover・that proves useful in understanding the re-election efforts.

    Introduction - Presidents as Candidates: Inside the White House for the Presidential Campaign 1. Managing the President's Campaign: It's Evolution 1956-1996 2. Inside the White House for the President's Campaign 3. What Changes When the Campaign Begins?: Short-term Effects 4. The Presidents's Campaign Committee 5. The National Party Organization and Campaign Planning 6. Implications of a White House-Centered Re-election Campaign Epilogue: Memorandum to the Next President Elected in the Year of the Millennium - What Works and What Doesn't in a Re-election

    Biography

    Kathryn D. Tenpas

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