Producing for TV and New Media: A Real-World Approach for Producers, 3rd Edition (Paperback) book cover

Producing for TV and New Media

A Real-World Approach for Producers, 3rd Edition

By Cathrine Kellison, Dustin Morrow, Kacey Morrow


414 pages

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Gain a thorough understanding of the nuanced and multidimensional role producers play in television and new media today. Harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field.

Producing for TV and New Media third edition is your guide to avoiding the obstacles and pitfalls commonly encountered by new and aspiring producers.

New to this edition:

* "Focus on New Media" sections that highlight emerging media, web video, and mobile/small format media

* New sample production forms and contracts

* New review questions accompanying each interview and chapter

* All new interviews with industry professionals offer practical insight into cutting edge developments in television and new media production

* Fresh analysis of new media technology

* A revised and revamped companion website with all the sample forms and contracts in the book, updated web link resources, and much more

Written especially for new and aspiring producers, with insight that simply cannot be found in any other books, this new edition is an indispensable guide for anyone looking to find success as a new media or TV producer.


Cathrine Kellison's class was a huge influence on me-if you want a foot in the door in the cutthroat business of TV and new media, this book is a MUST READ.?
-Silvio Horta, Creator, Executive Producer, and Head Writer of Ugly Betty

"Ms. Kellison has written a very readable, well organized and detailed text about how the disorganized business of television works.?
-Richard P. Rubinstein, Executive Producer of Stephen King's The Stand miniseries and of Frank Herbert's Dune miniseries. Senior Producer of the upcoming "Dune? feature from Paramount

"Ms. Kellison emphasizes the need to understand and protect each project in four ways: creatively, legally, technically, and financially. Not only does this book provide an encouraging, real-world approach to producing, it also borders on a philosophy for producers - the need for ethics, people skills, respect, collaboration, lifelong learning, and balance.?
- Sandra J. Ruch, Executive Director/Publisher--International Documentary Association

?…a must read for students and practitioners who want a complete road map through the maze of producing for television and new media. It is a definitive guide to what to do, and what not to do, in becoming a professional and successful television producer. Her chapter of first person interviews is worth the price of the book all by itself. This second edition is a real collaboration between classic producing skills and the future of new media.?
- Al Lieberman, Executive Director - Entertainment, Media and Technology program, Stern School of Business, New York University

Table of Contents


About the Authors


What Does a TV Producer Really Do?

Television: Its Past, Present, and Future

The Big Idea: Script and Project Development

Connecting the Dots: Breakdowns, Budgets, and Finance

Welcome to Reality: Legalities and Rights

Pitching and Selling the Project

The Plan: Preproduction

The Shoot: Production

The Final Product: Postproduction

It’s a Wrap! Now, the Next Steps

Conversations with the Pros: Producing in the Real World


Resources by Chapter

About the Authors

Cathrine Kellison was a member of the Producers Guild of America, the Writers Guild of America, the Independent Documentary Association, and won numerous industry awards, including two WGA awards for Outstanding Achievement. She passed away in 2009.

Dustin Morrow is a filmmaker, programmer, author, and Assistant Professor in the Film program at Portland State University. His short and feature films have won numerous awards and been screened in venues around the world. His photographs have been featured in art and culture magazines as well as solo and group gallery shows. He has directed theatrical productions, programmed film festivals and screening series, and written about film for publications in the U.S. and Europe.

Kacey Morrow is an Assistant Professor of New Media Design at Western Washington University, where she teaches motion graphics, digital video, and web and interactive design. Ms. Morrow has years of experience as a motion, print, and multimedia designer in Chicago, and her videos have appeared in several film festivals and exhibitions nation-wide.

Subject Categories

BISAC Subject Codes/Headings:
PERFORMING ARTS / Film & Video / General


Download All Files

The zip folder above contains the following files:


  • Chapter by Chapter references (PDF download)
  • Grants and Funding (PDF download)
  • Interviewing Tips (PDF download)
  • Organizations (PDF download)
  • Television, Film, and New Media Festivals Organizations (PDF download)


Production Forms

  • Breakdown Sheet (Word download)
  • Call Sheet (Word download)
  • Crew Data Sheet (Word download)
  • Daily Cost Overview  (Word download)
  • Equipment Rental Log (Word download)
  • Messenger Request (Word download)
  • Preproduction Checklist (Word download)
  • Project Budget and Costs Summary (Word download)
  • Project Costs and Summary Top Sheet (Word download)
  • Purchase Order Log (Word download)
  • Purchase Order (Word Download)
  • Shooting Schedule (Word Download)
  • Talent Sign-in Sheet/Release (Word Download)


Legal Forms

  • Certificate of Authorship (Word download)
  • Crew Deal Memo (Word download)
  • Crowd Release (Word download)
  • Extras Release (Word download)
  • Independent Contractor Agreement (Word download)
  • Location Agreement (Word download)
  • Nondisclosure Agreement (Word download)
  • Submission Release (Word download)
  • Talent Release (Word download)
  • Writers Deal Memo (Word download)



  • A/V Storyboard (Word download)
  • Budget Estimate (Word download)
  • Call Sheet (Word download)
  • Daily Cost Overview (Word download)
  • Expense Report (Word download)
  • Footage and Tape Location Log (Word download)
  • Footage Screening Log (Word download)
  • Music Cue Sheet (Word download)
  • Paper Cut for Editor  (Word download)