Professional Practice 101 : A Compendium of Effective Business Strategies in Architecture book cover
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3rd Edition

Professional Practice 101
A Compendium of Effective Business Strategies in Architecture





ISBN 9781138506879
Published May 31, 2021 by Routledge
354 Pages 33 Color & 24 B/W Illustrations

 
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Book Description

Professional practice courses often suffer from a boring reputation, but there’s nothing dull about this updated, cornerstone edition of Professional Practice 101, which renders accessible the art and science of contemporary architectural practice. With its unique focus on links between design thinking and practice, this third edition brings an inspiring and fresh perspective to the myriad issues involved in successful architectural practice. The process of providing architectural services in today’s constantly evolving practice environment must be just as creative, intellectually rigorous, and compelling as wrestling with design problems.

In this new edition, packed with invaluable advice from leading experts, Andrew Pressman bridges the knowledge and experience gap between school and practice covering topics such as:

  • Ethics, social responsibilities, and obligations to the environment
  • Design firm types, culture, and leadership
  • Financial, project, and time management
  • Service and project delivery; leveraging emerging technologies
  • Entrepreneurial business models and business development
  • Legal issues, including AIA contract document analysis
  • Collaboration and negotiating with clients and stakeholders
  • Practice-based research

Students and early-career professionals will discover the fundamentals they need to launch their careers as well as more sophisticated strategies that will allow them to thrive as their roles evolve and they assume increasing responsibilities.

This engaging, comprehensive primer debunks the myth that recent architecture graduates have little or no guidance to prepare them for business. Professional Practice 101 is a learning tool that will readily deliver the knowledge and background for success in current architectural practice.

Table of Contents

CHAPTER 1 ARCHITECTURE: ONE OF THE GREAT PROFESSIONS

What it means to be a professional, or the courage to be a misfit

Linking design and practice

Education, experience, and examination

Designing your career

Navigating the path to licensure and beyond

Notes

CHAPTER 2 ETHICS AND SOCIAL RESPONSIBILITIES

Why bother with ethics?

Code, schmode

Ethical dilemmas

Postscript on ethical behavior

Pro bono work and community engagement

Responsibilities to the natural and built environments

Notes

CHAPTER 3 DESIGN FIRMS

Design firm typologies

Firm culture

Emerging technologies for emerging professionals

Entrepreneurial business models

The role of research in practice

Leadership, mentorship, and succession

Notes

CHAPTER 4 MANAGEMENT: FINANCIAL, PROJECT, AND TIME

Essential strategic finance

Project management

Designing your time

Notes

CHAPTER 5 PROJECT DELIVERY STRATEGIES

Primer on delivery methods

Note on integrated project delivery

Leveraging virtual design and construction

Success strategies in design–build partnerships

Notes

CHAPTER 6 BUSINESS DEVELOPMENT

Principles of rainmaking to grow a practice

Ten rules of marketing

Guidelines for outstanding oral presentations

Selling architectural services

Building prose for building pros

Marketing one’s self: portfolio strategies

Notes

CHAPTER 7 LEGAL ISSUES

Business structures for design professionals

Building codes, ordinances, and regulations

Meeting the minimums and missing the point

Contract, tort, and employment law fundamentals

AIA contract documents

Legal liability basics and risk management

Negotiating strategies and consensus building

Notes

Index

 

 

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Author(s)

Biography

Andrew Pressman, FAIA, an architect, Professor Emeritus at the University of New Mexico, and Adjunct Professor at the University of Maryland, leads his own award-winning architectural firm in Washington, DC. He has written numerous critically acclaimed books and articles, and he holds a Master’s degree from the Harvard University Graduate School of Design.

Reviews

"This is not your grandparent’s version of a practice textbook, it is so much more… a one stop shop for understanding the mysteries of our profession… As a warning, once you pick up this book, you will not put it down until finished; and then continue to use it as a reference." —Thomas Fowler IV, FAIA, ACSA Distinguished Professor

Critical praise for the Second Edition of Professional Practice 101

"Did I say a joy to read? Yes. Pressman’s book puts soul into the effort of understanding a very diverse, complex, inventive profession." —Michael J. Crosbie, Architectural Record

"Think of this book as a design primer, providing the basics you’ll need to create the practice you want." —Thomas Fisher (from the Foreword to the Second Edition)