Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing, 1st Edition (Hardback) book cover

Professional Practice in Health Care Marketing

Proceedings of the American College of Healthcare Marketing, 1st Edition

By William Winston

Routledge

240 pages

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Hardback: 9780866565493
pub: 1986-01-01
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eBook (VitalSource) : 9780203056417
pub: 2012-11-12
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Description

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Table of Contents

Contents Preface

  • Part 1: General Issues Topic in Health Care Marketing
  • Part 2: Marketing Tools in Health Care
  • Part 3: The Marketing Research
  • Part 4: Advertising
  • Part 5: Marketing Applications and Case Studies

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
MED000000
MEDICAL / General