This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
Table of Contents
- Part 1: General Issues Topic in Health Care Marketing
- Part 2: Marketing Tools in Health Care
- Part 3: The Marketing Research
- Part 4: Advertising
- Part 5: Marketing Applications and Case Studies