Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing (Hardback) book cover

Professional Practice in Health Care Marketing

Proceedings of the American College of Healthcare Marketing

By William Winston

© 1986 – Routledge

240 pages

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Hardback: 9780866565493
pub: 1986-01-01
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eBook (VitalSource) : 9780203056417
pub: 2012-11-12
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About the Book

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Table of Contents

Contents Preface

  • Part 1: General Issues Topic in Health Care Marketing
  • Part 2: Marketing Tools in Health Care
  • Part 3: The Marketing Research
  • Part 4: Advertising
  • Part 5: Marketing Applications and Case Studies

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
MED000000
MEDICAL / General