1st Edition

Professional Practice in Health Care Marketing
Proceedings of the American College of Healthcare Marketing

ISBN 9780866565493
Published January 1, 1986 by Routledge
240 Pages

USD $160.00

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Book Description

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Table of Contents

Contents Preface

  • Part 1: General Issues Topic in Health Care Marketing
  • Part 2: Marketing Tools in Health Care
  • Part 3: The Marketing Research
  • Part 4: Advertising
  • Part 5: Marketing Applications and Case Studies

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