Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video, 1st Edition (Paperback) book cover

Professional Web Video

Plan, Produce, Distribute, Promote, and Monetize Quality Video, 1st Edition

By Richard Harrington, Mark Weiser


292 pages | 500 Color Illus.

Purchasing Options:$ = USD
Paperback: 9780240815091
pub: 2010-11-23
Hardback: 9781138407459
pub: 2017-07-27
eBook (VitalSource) : 9780240815107
pub: 2012-08-06
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Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

Table of Contents

Chapter 1: Making Great Web Video

Chapter 2: Essential Preproduction

Chapter 3: Audio is Half You Program

Chapter 4: Great Video Needs Great Lighting

Chapter 5: Videography for the Web

Chapter 6: Telling Your Story with Visuals

Chapter 7: Editing Considerations

Chapter 8: Encoding Video for the Web

Chapter 9: Understanding Flash Video

Chapter 10: Podcasting & RSS Essentials

Chapter 11: Hosting the Video

Chapter 12: Promoting Your Video

Chapter 13: Monetizing Your Video

About the Authors

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.

Subject Categories

BISAC Subject Codes/Headings:
COMPUTERS / Web / Site Design