Professional Web Video : Plan, Produce, Distribute, Promote, and Monetize Quality Video book cover
1st Edition

Professional Web Video
Plan, Produce, Distribute, Promote, and Monetize Quality Video

ISBN 9780240815091
Published November 23, 2010 by Routledge
306 Pages 500 Color Illustrations

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Book Description

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

Table of Contents

Chapter 1: Making Great Web Video
Chapter 2: Essential Preproduction
Chapter 3: Audio is Half You Program
Chapter 4: Great Video Needs Great Lighting
Chapter 5: Videography for the Web
Chapter 6: Telling Your Story with Visuals
Chapter 7: Editing Considerations
Chapter 8: Encoding Video for the Web
Chapter 9: Understanding Flash Video
Chapter 10: Podcasting & RSS Essentials
Chapter 11: Hosting the Video
Chapter 12: Promoting Your Video
Chapter 13: Monetizing Your Video

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A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.