Promoting Sustainable Behaviour : A practical guide to what works book cover
1st Edition

Promoting Sustainable Behaviour
A practical guide to what works

ISBN 9781909293120
Published November 8, 2012 by Routledge
62 Pages

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Book Description

Promoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works.

There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in  the workplace and beyond.

By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

Table of Contents

1. Promoting sustainable behaviour: what’s the point?2. Framing your messages – what values are you appealing to?3. Harnessing the power of social norms4. Breaking bad habits and creating good ones5. Do ‘scare tactics’ work?6. Putting it all together & making wider changeAppendix A: Mapping principles to case studiesAppendix B: The behaviour change landscape

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