Promoting Sustainable Behaviour: A practical guide to what works, 1st Edition (Paperback) book cover

Promoting Sustainable Behaviour

A practical guide to what works, 1st Edition

By Adam Corner


62 pages

Purchasing Options:$ = USD
Paperback: 9781909293120
pub: 2012-11-01
eBook (VitalSource) : 9781351275965
pub: 2017-09-08
from $14.98

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Promoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works.

There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond.

By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

Table of Contents

1. Promoting sustainable behaviour: what’s the point?2. Framing your messages – what values are you appealing to?3. Harnessing the power of social norms4. Breaking bad habits and creating good ones5. Do ‘scare tactics’ work?6. Putting it all together & making wider changeAppendix A: Mapping principles to case studiesAppendix B: The behaviour change landscape

About the Series


DōShorts are a collection of concise, high-quality books for professionals, including a guide to the circular economy, the use of digital media in brand-builidng, integrated reporting, and how-to guides on producing a sustainability report, measuring a building's energy use, and valuing natural and social capital. They address one sustainability challenge at a time and can be read in 90 minutes. We aim to make those 90 minutes deliver value on a par with an expert seminar or master class.

The collection includes practical how-to guides as well as framework pieces and business briefings that give an expert overview of cutting edge developments in a wide range of fields.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Ethics
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism