1st Edition

Public Diplomacy of South Korea

Edited By Kuyoun Chung Copyright 2025
    192 Pages 21 B/W Illustrations
    by Routledge

    This book introduces South Korea’s public diplomacy and identifies and evaluates the goals and corresponding areas of. It discusses implication for the current Yoon Suk Yeol administration under the competitive geopolitical landscape. 

    By establishing political diplomacy, economic diplomacy, and public diplomacy as the three pillars of its diplomacy, South Korea has endeavored to enhance its international image and credibility, deepen foreign nationals’ understanding of South Korea’s foreign policy, and expand its soft power across the international community. However, as current US–China competition continues to expand to the domains of the political system and its organizing values, middle powers are struggling to hedge the risk of competition between liberalism and anti-liberalism, which closely relates to every middle power’s state identity and potential coalitions used to pursue certain value via public diplomacy. With that context, the contributions to the book examine the public diplomacy of South Korea and its achievement, the range of domains that it prioritizes, and future directions for such diplomacy amid the competition of great powers. Focusing on the Yoon Suk Yeol administration’s foreign policy goals and how public diplomacy has been adapted to this framework under the intensifying great power competition between the U.S. and revisionist powers, the book addresses the ideological dimension in the ongoing power to explain how countries’ respective alignments could affect South Korea’s ability to conduct public diplomacy. 

    This book is a novel contribution to the field and will be of interest to researchers in international relations, South Korean foreign policy, and Asian politics.

    Chapter 1. South Korea on the Global Stage: Background and Perspectives, Kuyoun Chung and Jeongin Kim; Chapter 2. The Biden Administration’s Values-based Foreign Policy: A Wilsonian Tradition, Boram Kwon; Chapter 3. South Korea’s Middle-Power Diplomacy and Public Diplomacy in the Age of US-China Strategic Rivalry, Tae-Eun Song; Chapter 4. Competition between South Korea and Japan in Public Diplomacy: Focusing on Their Identity Politics, Eunjung Lim; Chapter 5. A Critical Examination of South Korea’s Public Diplomacy toward China: With Reference to Chinese Perceptions of Korea, Jeong Kyung Seo; Chapter 6. Working for a Peaceful Korean Peninsula: South Korean Unification Public Diplomacy, Wootae Lee; Chapter 7. Overseas Korean Studies Programs as Public Diplomacy: An Empirical Analysis of Tourist and Student Inflows, Ho Youn Koh; Chapter 8. Korean Indie Music Going Abroad and the Creative Turn of the Cultural Policy in Korea, Soochul Kim; Chapter 9. New Horizons for Veterans’ Diplomacy through Public Diplomacy, Mi-Kyoung Ra; Chapter 10. City Diplomacy in South Korea: Trends and Characteristics, Min-gyu Lee; Index


    Kuyoun Chung is Associate Professor, Department of Political Science, Kangwon National University, the Republic of Korea.