Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics, 1st Edition (Paperback) book cover

Public Relations, Cooperation, and Justice

From Evolutionary Biology to Ethics, 1st Edition

By Charles Marsh

Routledge

292 pages

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Description

Modern approaches to public relations cluster into three camps along a continuum:







  • conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;






  • redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and






  • forms of self-interested cooperation, e.g. fully functioning society theory.




 



Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.



This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

Table of Contents

Table of Contents



Acknowledgments



Section I: Introduction



Chapter 1 Introduction: A Consilience of Cooperation



Chapter 2 The Public Relations of Evolution



Section II: Evolutionary Biology, Public Relations, and Cooperation



Chapter 3 Introduction to Section II: Evolutionary Biology, Neuroscience,



and Cooperation



Chapter 4 Re-envisioning Charles Darwin



Chapter 5 Peter Kropotkin and Mutual Aid



Chapter 6 Dawkins, Gould, and Wilson: The Modern Debate



Chapter 7 The Evolution of Game Theory



Section III: Philosophy, Public Relations, and Cooperation



Chapter 8 Introduction to Section III: Philosophical Materialism,



Cooperation, and Justice



Chapter 9 David Hume and the Origins of Justice



Chapter 10 John Rawls and Justice as Fairness



Section IV: Rhetoric, Public Relations, and Cooperation



Chapter 11 Introduction to Section IV: Persuasion and Cooperation



Chapter 12 Isocrates, Moderation, and Justice



Chapter 13 Isocrates’ Legacy: The Roman Rhetoricians and Beyond



Section V: Conclusions



Chapter 14 Summaries and Strategies



References



Index





 

About the Author

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, USA. He is author of Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge) and co-author of Public Relations: A Values-Driven Approach (Pearson) and Strategic Writing (Routledge).

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS052000
BUSINESS & ECONOMICS / Public Relations
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies
LAN015000
LANGUAGE ARTS & DISCIPLINES / Rhetoric