Public Relations Crisis Communication: A New Model, 1st Edition (Hardback) book cover

Public Relations Crisis Communication

A New Model, 1st Edition

By Lisa Anderson-Meli, Swapna Koshy

Routledge

88 pages | 7 B/W Illus.

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Hardback: 9780367254292
pub: 2020-01-20
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Description

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.

Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory in the form of a hierarchy of publics to be addressed during crises. This will help to address divergent publics with differing priorities in public relations crisis communication.

This book is of interest to students, teachers, researchers and practitioners of Public Relations, Communication, Media and Marketing, as well as professionals in the aviation industry and international relations.

Table of Contents

1 Public Relations Crisis Communication : Developing A Conceptual framework 2 CONTEXTUALISING THEORIES OF COMMUNICATION 3 CRISIS MANAGEMENT THEORY 4 THE MALAYSIA AIRLINES MH370 CASE 5 A New Public Relations Crisis Communication Model

About the Authors

Lisa Anderson-Meli is a Public Relations professional with extensive experience in the aviation industry. She has a Masters in Media and Communication with specialisation in Public Relations.

Swapna Koshy is an award winning teacher and researcher who has published books and articles on communication. Her research focuses on media, marketing and business communication and the socio-cultural impact of new and traditional media.

About the Series

Routledge Focus on Business and Management

The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.

Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS052000
BUSINESS & ECONOMICS / Public Relations