The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge the traditional, mainstream public relations research arguments for excellence in public relations according to the symmetry model, and to considerations of the dominant coalition controlling the organization. What are proposed in this issue are responses to these assumptions and suggestions that what might be important to consider are the socio-political context that surrounds the organization, and the notion that power exists in other sites besides the dominant coalition. These articles are--in essence--a conversation or give-and-take between established beliefs and new possibilities for understanding public relations. Further, these studies' important theoretical contribution is their expression in real life situations and case study applications.
Volume 17, Number 1, 2005
Contents: L.C. Hon, Editor's Note. M.A. Moffitt, Comments on Special Issue Public Relations From the Margins. B.K. Berger, Power Over, Power With, and Power to Relations: Critical Reflections on Public Relations, the Dominant Coalition, and Activism. F. Durham, Public Relations as Structuration: A Perspective Critique of the StarLink Global Food Contamination Case. J. Motion, C.K. Weaver, A Discourse Perspective for Critical Public Relations Research: Life Sciences Network and the Battle for Truth. J. Roper, Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony?