Public Relations and Individuality: Fate, Technology and Autonomy, 1st Edition (Hardback) book cover

Public Relations and Individuality

Fate, Technology and Autonomy, 1st Edition

By Simon Moore


152 pages

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Hardback: 9781138294332
pub: 2018-05-03
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Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters – public relations (PR) – is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves?

PR’s massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field’s most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.

Table of Contents

1. PR and individuality; 2. PR and individuality. "Roots and beginnings."; 3. PR, and the inner and exterior lives of individuals.; 4. PR, power and neuroscience; 5. PR’s future: science and the mind; 6. Choice’s infinite variety; 7. Expanding individuality: from human to machine; 8. Machine individuality and M2M PR; 9. PR and the fate of individuality

About the Author

Simon Moore is Senior Lecturer at Bentley College, USA where he specializes in public affairs, issues and risk management, crisis planning, developing new business proposals and environmental communication. He has published, presented and consulted in Britain, Canada and the United States and is the author of several books.

About the Series

Routledge New Directions in PR & Communication Research

Current academic thinking about public relations (PR) and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged.

The New Directions series has already published and commissioned diverse original work on topics such as:

  • PR’s influence on Israeli and Palestinian nation-building
  • PR's origins in the history of ideas
  • a Jungian approach to PR ethics and professionalism
  • global perspectives on PR professional practice;
  • PR as an everyday language for everyone
  • PR as emotional labour
  • PR as communication in conflicted societies, and
  • PR's relationships to cooperation, justice and paradox.

We actively invite new contributions and offer academics a welcoming place for the publication of their analyses of a universal, persuasive mindset that lives comfortably in old and new media around the world.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Ethics
BUSINESS & ECONOMICS / Public Relations
LANGUAGE ARTS & DISCIPLINES / Communication Studies