Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters – public relations (PR) – is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves?
PR’s massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field’s most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.
1. PR and individuality; 2. PR and individuality. "Roots and beginnings."; 3. PR, and the inner and exterior lives of individuals.; 4. PR, power and neuroscience; 5. PR’s future: science and the mind; 6. Choice’s infinite variety; 7. Expanding individuality: from human to machine; 8. Machine individuality and M2M PR; 9. PR and the fate of individuality
Current academic thinking about PR and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged. The New Directions series has already published and commissioned diverse original work on: PR’s influence on Israeli and Palestinian nation building; its origins in the history of ideas; a Jungian approach to its ethics and professionalism; global perspectives on its professional practice; PR as an everyday language for everyone; as emotional labour; as communication in conflicted societies, and its relationships to cooperation, justice and paradox. We actively invite new contributions and offer academics a welcoming place for the publication of their analyses of a universal, persuasive mind-set that lives comfortably in old and new media around the world.