Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
Preface; Acknowledgments; 1. A Management View of Public Relations 2. Public Relations as an Integral Management Function 3. Tangible Public Relations 4. The Costs of PR 5. Planning a PR Programme 6. Media and Methods 7. Media Relations Techniques 8. Special Action Areas of Modern Public Relations 9. Assessment of Results 10. PR Professionalism 11. Setting up a PR Department; Appendices; Glossary of Abbreviations; Index
The 53 volumes in this set, originally published between 1955 and 1996, draw together research by leading academics in the area of management and provides a rigorous examination of related key issues. The volumes examine management techniques, managing for profit and non-profit organisations, and management training and development. This set will be of particular interest to students of Business Studies.