Public Relations in the Gulf Cooperation Council Countries: An Arab Perspective, 1st Edition (e-Book) book cover

Public Relations in the Gulf Cooperation Council Countries

An Arab Perspective, 1st Edition

Edited by Talal M Almutairi, Dean Kruckeberg


152 pages | 3 B/W Illus.

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Hardback: 9781138479708
pub: 2019-04-09
eBook (VitalSource) : 9781351064989
pub: 2019-04-05
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The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries.

This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region.

This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.


"For almost two decades, I have stressed the need to reduce ethnocentricity in public relations scholarship by bringing voices and experiences from other parts of the world into public relations research and pedagogy. This compilation of essays helps fulfil that need by bringing perspectives from the Middle-East, a region that has not been adequately represented in public relations scholarship.", Krishnamurthy Sriramesh, Professor and Director of Professional Masters in Corporate Communication, University of Colorado, USA

"This volume clearly shows that PR in the GCCC is more than C&D (coffee and dates). It is the first comprehensive examination by predominantly Arabic scholars of public relations in the six Gulf nations and promises to be the starting point for anyone interested in the region. Their work explores unique cultural, social and historical characteristics—and we find PR evolving rapidly, thriving in distinctive socio-cultural environments and maturing in a way that may surprise those unfamiliar with the region.", Kenneth Starck, former dean of the College of Communication and Media Sciences, Zayed University, United Arab Emirates,and former director of the University of Iowa School of Journalism and Mass Communication, USA. Retired.

Table of Contents

1. Introduction 2. The Status and New Directions of Public Relations Practice in Bahrain 3. Public Relations in Kuwait: A Historical, Practical, and Theoretical Perspective 4. Public Relations Units in the Omani Civil Service Sector: Historical Background and Current Characteristics 5. Qatar Public Relations—In Focus 6. Public Relations in Saudi Arabia: An Islamic Perspective 7. A Critical Snapshot of the Practice of Public Relations in the United Arab 8. Conclusion

About the Editors

Talal M. Almutairi is Assistant Professor at Saad Alabdulla Security Academy, Kuwait.

Dean Kruckeberg is a professor in the department of communication studies at UNC Charlotte. He is former co-chair of the Commission on Public Relations Education and is a past member of PRSA's national board.

About the Series

Routledge New Directions in PR & Communication Research

Current academic thinking about public relations (PR) and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged.

The New Directions series has already published and commissioned diverse original work on topics such as:

  • PR’s influence on Israeli and Palestinian nation-building
  • PR's origins in the history of ideas
  • a Jungian approach to PR ethics and professionalism
  • global perspectives on PR professional practice;
  • PR as an everyday language for everyone
  • PR as emotional labour
  • PR as communication in conflicted societies, and
  • PR's relationships to cooperation, justice and paradox.

We actively invite new contributions and offer academics a welcoming place for the publication of their analyses of a universal, persuasive mindset that lives comfortably in old and new media around the world.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Public Relations
LANGUAGE ARTS & DISCIPLINES / Communication Studies
POLITICAL SCIENCE / World / Middle Eastern
SOCIAL SCIENCE / Islamic Studies