Considering Diversity Across Audiences, Content, and Producers
Race/Gender/Class/Media considers diversity in the mass media in three main settings: Audiences, Content, and Production.
It brings together 53 readings—most are newly commissioned for this edition—by scholars representing a variety of social science and humanities disciplines. Together, these readings provide a multifaceted and often intersectional look at how race, gender, and class relate to the creation and use of media texts as well as the media texts themselves.
Designed to be flexible in the classroom, the book begins with a detailed introduction to key concepts and presents a contextualizing introduction to each of the three main sections. Each reading contains multiple It’s Your Turn activities to foster student engagement and which can serve as the basis for assignments. The book offers a list of resources—books, articles, films, and websites—that are of value to students and instructors. Several alternate Tables of Contents are provided as options for reorganizing the material and maximizing the flexibility of the readings: by site of struggle (gender, race, class), by medium (television, print, digital, etc.), and by arena (journalism, entertainment). This fourth edition also features a new text design that yields a more compact book without sacrificing any of the coverage of previous editions.This volume is an essential introduction to interdisciplinary studies of gender, race, and class across mass media.
Table of Contents
1. Laying a Foundation for Studying Race, Gender, Class, and the Media
Part I: Audiences
2. Media Effects
3. Audience Studies
Part II: Content
4. Journalism and Advertising
5. Film and Television
6. Music and New Media
Part II: Production
7. Media Industries and Producing Media Content
8. Epilogue and Resources
Rebecca Ann Lind is Associate Professor and Director of Undergraduate Studies in the Department of Communication at the University of Illinois at Chicago. Her research interests include race, gender, class, and media; new media studies; media ethics; journalism; and audiences.