This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
`Goldman's work has long been on the cutting edge of contemporary studies of advertising and the present study is extremely impressive. Indeed, I believe that Goldman presents the most sophisticated, insightful and illuminating studies of advertising in the comtemporary era.' - Douglas Kellner, University of Texas at Austin