Reading Media Theory : Thinkers, Approaches and Contexts book cover
2nd Edition

Reading Media Theory
Thinkers, Approaches and Contexts

ISBN 9781408285251
Published May 9, 2012 by Routledge
704 Pages

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Book Description

What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now?

This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader.

Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text.

Key features:

  • Opening chapters: ‘What is theory?’ and ‘What is reading?’ bring alive the importance of both as key parts of media scholarship
  • Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture
  • Post-reading: Reflection sections summarise each reading’s key points and suggests further areas to explore and think about
  • 4 types of annotations help you engage with the reading – context, content, structure, and writing style …. as well as questions to provoke further thought
  • Split into 4 sections – Reading theory, Key thinkers and schools, Approaches and Media Theory in context

New to the second edition:

  • New chapters on New Media, and Audiences as Producers

Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.

Table of Contents

1. Introduction   Part I: Reading theory  2. What is theory?  3. What is reading?  Part II: Key thinkers and schools of thought  4. Liberal press theory  5. F.R. Leavis  6. The Frankfurt school  7. Harold D. Lasswell  8. The Columbia school  9. C. Wright Mills: Mass society theory  10.  The Toronto school  11.  The Centre for Contemporary Cultural Studies  Part III:  Approaches to media theory  12.  Political economy.  13.  Public sphere 14.  Media effects  15.  Structuralism  16.  Feminist media theory  17.  Cultural theory  18. New Media  19.  Postmodernism.  20.  The information society  Part IV: Media theory in context  21.  Production  22.  Texts  23.  Audiences  24.  Audiences as producers    

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Brett Mills is Head of the School of Film and Television Studies, University of East Anglia. He is the author of Television Sitcom (BFI, 2005) and The Sitcom (Edinburgh, 2009). He is the principal investigator on the 3-year AHRC-funded research project, 'Make Me Laugh: Creativity in the British Television Comedy Industry'.

David Barlow was Lecturer in Media, Culture and Communication in the Cardiff School of Creative and Cultural Industries at the University of Glamorgan and Director of the Centre for the Study of Media and Culture in Small Nations. He is a joint author (with Philip Mitchell and Tom O’Malley) of The Media in Wales: Voices of a Small Nation (UWP, 2005) and co-editor (with Vian Bakir) of Communication in the Age of Suspicion: Trust and the Media (Palgrave Macmillan, 2007).

Support Material

Companion Website

Please visit our companion website for additional support materials.