Reconfiguring Public Relations: Ecology, Equity and Enterprise, 1st Edition (Paperback) book cover

Reconfiguring Public Relations

Ecology, Equity and Enterprise, 1st Edition

By David McKie, Debashish Munshi


200 pages

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Paperback: 9780415512497
pub: 2012-03-22
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pub: 2007-05-24
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pub: 2007-05-24
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This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Table of Contents

Introduction: The case for Reconfiguration 1. Before and After Public Relations Excellence: Re-Framing Theory and Global Developments 2. Changing the Settings: Requisite Varieties 3. Connecting the Posts 4. Planet as Stakeholder 5: Resituating Identities 6. Theoretical Black Holes 7. Decolonizing Public Relations 8: Science and Edge-Happening Events 9. Promotional Culture 10. Constructing Freedom: 9/11’s New World Order 11. Revaluing Intangibles: Postindustrial Possibilities 12. Projecting Futures

About the Series

Routledge Advances in Management and Business Studies

Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / International / Marketing
BUSINESS & ECONOMICS / Public Relations