1st Edition

Regional Language Television in India Profiles and Perspectives

Edited By Mira K. Desai Copyright 2022
    320 Pages
    by Routledge India

    320 Pages
    by Routledge India

    This book examines the evolution and journey of regional language television channels in India. The first of its kind, it looks at the coverage, uniqueness, ownership, and audiences of regional channels in 14 different languages across India, covering Hindi, Bengali, Marathi, Telugu, Tamil, Urdu, Assamese, Bhojpuri, Gujarati, Kannada, Kashmiri, Odia, Punjabi, and Malayalam. It brings together researchers, scholars, media professionals, and communication teachers to document and reflect on language as the site of culture, politics, market, and social representation.

    The volume discusses multiple media histories and their interlinkages from a subcontinental perspective by exploring the trajectories of regional language television through geographical boundaries, state, language, identities, and culture. It offers comparative analyses across regional language television channels and presents interpretive insights on television culture and commerce, contemporary challenges, mass media technology, and future relevance.

    Rich in empirical data, this book will be an essential read for scholars and researchers of media studies, television studies, communication studies, sociology, political studies, language studies, regional studies, and South Asian studies. It will also be useful to professionals and industry bodies in television media and is broadcasting, journalists, and television channels.

    Foreword by Farrukh Dhondy

    Introduction – Regional Language Television Channels: An Indian Story

              Mira K. Desai


    Part I. Scheduled Languages 

          1. Regional Hindi Channels: Origin, Development, and Challenges

                Aman Vats

    2. Ownership and Content of Bengali Television Channels: An Analysis

                Mou Mukherjee Das

    3. Marathi Television: Beginning and Development

                Ujjwala Barve

    4. The Politics of Telugu Television

                G. Nagamallika

    5. Tamil Television: Rethinking Form and Content

                Gopalan Ravindran

    6. Urdu Television: Connecting Communities and Audiences

                Mohammad Fariyad


    Part II. Other Languages 

    7. Mediating Identity in the Time of Infotainment: 24x7 Television in Assam

                Kazimuddin Ahmed

    8. A Rising Star in the Regional Segment: Bhojpuri Television

                Padma Rani and Kashif Hasan

    9. The Tale of Gujarati Television: Analysis of Market Forces Shaping Content

                Punita Arun Harne

    10. Growth and Development of Kannada Television           

                N. Usha Rani

    11. Broken Language, Fractured Identities: Role and Relevance of Kashmiri Language Broadcasts

                Maithili Ganjoo

    12. Tracing History, Status, and Trends in Odia Television

                Mrinal Chatterjee

    13. Punjabi Television in the Global World: Capturing the Native and the Diaspora

                Kulveen Trehan

    14. TV in Kerala: Vision, Visibility, Viability

                A. Chandrasekhar


    Part III. Perspectives

    15. Doordarshan Kolkata: A Cultural History

                Sagarika Golder 

    16. Indian Regional Television and Language Acquisition Amongst Children

                Meenakshi Upadhyay

    17. The Business of Bengali Film and Television Industry: An Overview

                Debanjan Banerjee

    18. Regional Contours: The Many Modernities of Indian Language Television

                Sunitha Chitrapu

    The Market Idea in a Multilingual TV Milieu: A Postscript

                Vibodh Parthasarathi 


    Mira K. Desai teaches at the University Department of Extension and Communication, SNDT Women’s University, Mumbai, India. Her area of work is in print and television production (as reporter, researcher, scriptwriter, and anchor), newsletter editing, and documentary filmmaking, and is a media educator for over three decades.