Regional Language Television in India : Profiles and Perspectives book cover
1st Edition

Regional Language Television in India
Profiles and Perspectives

Edited By

Mira K. Desai

ISBN 9780367210779
Published November 22, 2021 by Routledge India
320 Pages

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Book Description

This book examines the evolution and journey of regional language television channels in India. The first of its kind, it looks at the coverage, uniqueness, ownership, and audiences of regional channels in 14 different languages across India, covering Hindi, Bengali, Marathi, Telugu, Tamil, Urdu, Assamese, Bhojpuri, Gujarati, Kannada, Kashmiri, Odia, Punjabi, and Malayalam. It brings together researchers, scholars, media professionals, and communication teachers to document and reflect on language as the site of culture, politics, market, and social representation.

The volume discusses multiple media histories and their interlinkages from a subcontinental perspective by exploring the trajectories of regional language television through geographical boundaries, state, language, identities, and culture. It offers comparative analyses across regional language television channels and presents interpretive insights on television culture and commerce, contemporary challenges, mass media technology, and future relevance.

Rich in empirical data, this book will be an essential read for scholars and researchers of media studies, television studies, communication studies, sociology, political studies, language studies, regional studies, and South Asian studies. It will also be useful to professionals and industry bodies in television media and is broadcasting, journalists, and television channels.

Table of Contents

Foreword by Farrukh Dhondy

Introduction – Regional Language Television Channels: An Indian Story

          Mira K. Desai


Part I. Scheduled Languages 

      1. Regional Hindi Channels: Origin, Development, and Challenges

            Aman Vats

2. Ownership and Content of Bengali Television Channels: An Analysis

            Mou Mukherjee Das

3. Marathi Television: Beginning and Development

            Ujjwala Barve

4. The Politics of Telugu Television

            G. Nagamallika

5. Tamil Television: Rethinking Form and Content

            Gopalan Ravindran

6. Urdu Television: Connecting Communities and Audiences

            Mohammad Fariyad


Part II. Other Languages 

7. Mediating Identity in the Time of Infotainment: 24x7 Television in Assam

            Kazimuddin Ahmed

8. A Rising Star in the Regional Segment: Bhojpuri Television

            Padma Rani and Kashif Hasan

9. The Tale of Gujarati Television: Analysis of Market Forces Shaping Content

            Punita Arun Harne

10. Growth and Development of Kannada Television           

            N. Usha Rani

11. Broken Language, Fractured Identities: Role and Relevance of Kashmiri Language Broadcasts

            Maithili Ganjoo

12. Tracing History, Status, and Trends in Odia Television

            Mrinal Chatterjee

13. Punjabi Television in the Global World: Capturing the Native and the Diaspora

            Kulveen Trehan

14. TV in Kerala: Vision, Visibility, Viability

            A. Chandrasekhar


Part III. Perspectives

15. Doordarshan Kolkata: A Cultural History

            Sagarika Golder 

16. Indian Regional Television and Language Acquisition Amongst Children

            Meenakshi Upadhyay

17. The Business of Bengali Film and Television Industry: An Overview

            Debanjan Banerjee

18. Regional Contours: The Many Modernities of Indian Language Television

            Sunitha Chitrapu

The Market Idea in a Multilingual TV Milieu: A Postscript

            Vibodh Parthasarathi 

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Mira K. Desai teaches at the University Department of Extension and Communication, SNDT Women’s University, Mumbai, India. Her area of work is in print and television production (as reporter, researcher, scriptwriter, and anchor), newsletter editing, and documentary filmmaking, and is a media educator for over three decades.