© 2013 – Routledge
Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management.
Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures.
This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy
"The editors and contributors of this volume have done a fine job of defining crucial issues that will shape the future of public diplomacy. The key to true engagement and the successful wielding of influence – the essence of public diplomacy – is to be found in the relational strategies described in this book. Those who manage and study nations’ foreign policy should pay close attention to these analyses of the new realities of connectivity."
—Philip Seib, University of Southern California
"Ambitious, thought provoking, and highly readable, this is the best available account of the relational approach to public diplomacy. These probing and insightful essays by accomplished scholars will prompt reflection, agreement, and counter-argument – precisely what is needed in the study and practice of 21st century diplomacy."
—Bruce Gregory, George Washington University
"This volume has a great deal to offer, as even the three visions included in this volume lend constructive advice to those in public diplomacy circles today. Perhaps by increasing accessibility to the public, looking forward to a relational and networked paradigm, while imagining new uses of social media, cultural initiatives and collaborative exercises, we just might shift public diplomacy out of crisis. This book could be a useful resource for institutions where international relations and public affairs are taught or researched, as well as a thought-provoking resource for students and professors addressing geopolitical communications."
- Brooke Bagan,Lausanne, Switzerland
"In short, adding to the sum total of knowledge in the field and offering ideas opening new doorways for thoughts and practices, this book will be a relevation to all who open its cover."
- Ellen Huijgh, University of Antwerp
Introduction: The Connective Mindshift; R.S. Zaharna, Ali Fisher, Amelia Arsenault Part I: Visions of Connectivity 1: Social Power in Public Diplomacy; Peter van Ham 2: Linking Ethics and Effectiveness: Public Diplomacy as a Relational Enterprise; Kathy R. Fitzpatrick 3: The Politics of Relational Public Diplomacy; Robin Brown 4: Taking Diplomacy Public: Science, Technology and Foreign Ministries in a Heteropolar World; Daryl Copeland 5: Diaspora Diplomacy in Public Diplomacy; Kishan Rana 6: Relational Aspects of a Chinese Model of Public Diplomacy; Yiwei Wang Part II: Conflict & Culture: Connectivity in Practice 7: Building and Measuring Sustainable Networks of Organizations and Social Capital: Post-War Public Diplomacy in Croatia; Maureen Taylor and Michael Kent 8: New Frontiers in Relational Public Diplomacy: Collaborative Cultural Initiatives in Peace Building; Tadashi Ogawa 9: The Relational Paradigm and Sustained Dialogue; Harold Saunders 10: Delivering Digital Diplomacy: Information Technologies and the Changing Business of Diplomacy; Charles Causey and Philip N. Howard 11: The Virtual Last Three Feet: Incorporating Relational Perspectives into Public Diplomacy 2.0; Hyunjin Seo Part III: Networks & Collaboration: The Connective Mindshift 12: Network Purpose, Network Design: Dimensions of Network and Collaborative Public Diplomacy; R.S. Zaharna 13: Networks of Freedom, Networks of Control: Internet Policy as a Platform and an Impediment to Relational Public Diplomacy; Amelia Arsenault14: From Fortunate Sons to the Crowd: Learning Strategies for Collaboration in Public Diplomacy; Ali Fisher
International communication encompasses everything from one-to-one cross-cultural interactions to the global reach of the internet. The Routledge Studies in Global Information, Politics and Society celebrates – and embraces – this depth and breadth. To completely understand communication, it must be studied in concert with many factors, since, most often, it is the foundational principle on which other subjects rest. This series provides a publishing space for scholarship in the expansive, yet intersecting, categories of communication and information processes and other disciplines.
Routledge Studies in Global Information, Politics and Society would like to publish work that educates readers about the complexities of international communication. We are especially interested in three areas: 1) research that focuses on empirical support for theoretical and conceptual development in communication and information processes, 2) research that is historically grounded and temporally expansive, and 3) research that is comparative and explores the world in both geopolitical and non-geopolitical categories. We welcome individual and co-authored manuscripts, as well as edited volumes.