1st Edition

Renegotiating Masculinities in European Digital Spheres

    208 Pages 7 B/W Illustrations
    by Routledge

    This book explores, from a feminist and intersectional perspective, how masculinities have been (re)negotiated in today’s European digital sphere. By considering new gender-based European trends and scenarios – for example, #metoo, gender ideology, and cultural backlash – the book addresses masculinities in a time of social, political, economic, and cultural transformations in Europe. 

    Bringing together research focused on online media representations of what it means to be and behave “like a man” in today’s Europe, and the way audiences have reacted to those representations, the analysis contributes to a comprehensive reflection on the stereotypes that underlie discourses in online media and how audiences co-opt, confront, criticize, renegotiate, and seek to promote gender alternatives that challenge gender (in)equity. 

    This timely volume will be of interest to all scholars and students of media studies, digital and new media, gender and masculinity, feminism, digital cultures, critical cultural studies, European cultural studies, and sociology.

    Chapter 1: Masculinities and the digital realm across Europe: exploring heterogeneity, diversity and non-linearity

    Chapter 2: Contemporary masculinities in Portuguese media: ruptures and permanence in Gillette’s advertising

    Chapter 3: (De)constructing masculinities in newsmagazines in the #MeToo era

    Chapter 4: Construction of teenage masculinity in Spain through digital media consumption: video games, male YouTubers, sexist attitudes and online communities

    Chapter 5: Italian Young people and masculinities in the social media

    Chapter 6: “Men can’t handle it”: Portuguese youngsters reifying and contesting masculinities through online media

    Chapter 7: Sport, Instagram, and Masculinities: Hybrid and hegemonic traits amongst hockey-playing men in Sweden

    Chapter 8: To conquer and protect: Unpacking the Russian instrumentalization of gendered rhetoric in digital RT amidst the Russian-Ukraine war

    Chapter 9: Whose Rage is Legible? Mediated Misogyny and Feminist Politics of Emotion

    Chapter 10: New horizons for researching masculinities in the new media age



    Inês Amaral is an Associate Professor at the Faculty of Arts and Humanities of the University of Coimbra. PhD in Communication Sciences from the University of Minho, Inês is a researcher at the Centre for Social Studies. She has developed research on sociability in digital social networks, participation, and social media, gender and media, feminist media studies, masculinities, media and digital literacy, technologies and active aging, audiences, and disinformation.

    Rita Basílio Simões is an Assistant Professor at the Faculty of Arts and Humanities of the University of Coimbra and a researcher at the Centre for Social Studies. PhD in Communication Sciences, her research interests focus on media and gender, digital sociability, hate speech and violence, critical internet studies and media regulation.

    Sofia José Santos is an Assistant Professor of International Relations at the Faculty of Economics of the University of Coimbra and a Researcher at the Centre for Social Studies. PhD in International Relations, Sofia studies the politics of media representations and media production from a Critical and feminist perspective, focusing on international relations; peace, violence and security studies; masculinities; and technopolitics.