178 pages | 9 B/W Illus.
This book highlights the challenges faced by renewable energy enterprises (REEs) in emerging markets, by reflecting on the enterprises’ own stories and experiences.
Research into REEs has focused largely on successful businesses and business models, and developed markets. With significant opportunities for renewable energy enterprise in emerging markets, this book presents a unique business-level perspective. It highlights the key barriers and outlines the strategic and operational solutions for success articulated by the entrepreneurs themselves. The research draws on interviews with entrepreneurs in twenty-eight emerging markets, including Barbados, Cambodia, Chile, Ghana, Indonesia, India, Kenya, South Africa and Uganda. The book concludes by summarising the key solutions for success and illustrating how successful REEs put them into practice.
This book will be of great interest to students and scholars of renewable energy, sustainable business and the sustainability agenda in emerging markets.
PART I. INTRODUCTIONSustainability and the Renewable Energy Enterprise
Chapter 1. Renewable Energy Enterprises in Emerging MarketsOverview of Renewable Energy Sources, Technologies and Enterprise
Chapter 2. A Typology of Renewable Energy EnterprisesFour Types of Renewable Energy Enterprise: A Business Model Typology
PART II. THE CHALLENGES OF SELLING RENEWABLE ENERGY PRODUCTWhat is a Strategic Challenge?
Chapter 3. Logistical Growing PainsGetting Renewable Energy Products to End-Users
Chapter 4. How Renewable Energy Enterprises CompeteWhat it means to ‘Compete’
Chapter 5. The Aid-Centric Business ModelWhat is Aid?
Chapter 6. Defining and Measuring SuccessDefining Success
PART III. CASE STUDIESCase Study 1. Power Providers, Tanzania