The Key to Successful Public Relations and Corporate Communication
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.
The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum.
This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Table of Contents
Chapter 1: Reputation Management
Chapter 2: Ethics and Communication
Chapter 3: Media Relations
By the authors and J. Peter Donald
Chapter 4: Social Media By Deirdre Breakenridge
Chapter 5: Organizational Communication
By Jeff Grimshaw, Tanya Mann, and Lynne Viscio
Chapter 6: Government Relations
By Ed Ingle
Chapter 7: Community & Global Relations
Chapter 8: Investor Relations
By Eugene L. Donati
Chapter 9: Integrated Cocmmunication
By Tim P. McMahon
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Chapter 12: Corporate Responsibility
By Anthony P. Ewing
Chapter 13: Public Relations Consulting
By Louis Capozzi
Chapter 14: Challenges and Opportunities in Corporate and Organizational Communication
John Doorley, former head of corporate communications at Merck, is now associate professor of strategic communications at Elon University and a consultant on reputation management. He built and taught the world’s first undergraduate course in reputation management, at Rutgers University in 2003, and the world’s first graduate course in reputation management, at New York University in 2007. He coauthored with Fraser P. Seitel Rethinking Reputation.
Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University, and also teaches in the M.S. in Public Relations and Corporate Communication program. He is an adjunct associate professor of professional development and leadership in Columbia University. He is the author of The Agony of Decision: Mental Readiness and Leadership in a Crisis and The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.
"This is the perfect time for the 4th edition of Reputation Management by John Doorley and Helio Fred Garcia. The new edition provides a thoughtful discussion of reputation in a complex world. Practitioners and students will benefit from the updated case studies and commentaries from leaders in the field. The updated discussions of how social media and globalization influence reputation will help prepare organizations for the challenges ahead. In a time of corporate and government scandals, every leader should read this book." -- Maureen Taylor, Professor and Head of Discipline, Public Communication, University of Technology Sydney
"When I read the leading books on reputation management, one book stood head and shoulders above the others, the one by John Doorley and Helio Fred Garcia. They were way ahead of their time in 2006 and it's hugely significant that this key work is now available in a fourth, expanded edition." -- Tony Langham, Co-founder and Chief Executive of Lansons, London and Chair of Lansons Intermarket, New York