Reputation Management: The Key to Successful Public Relations and Corporate Communication, 4th Edition (Paperback) book cover

Reputation Management

The Key to Successful Public Relations and Corporate Communication, 4th Edition

By John Doorley, Helio Fred Garcia


496 pages | 38 B/W Illus.

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pub: 2020-07-17
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Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition, fully updated throughout and featuring notable contributions from some of the world’s leaders in public relations, corporate communication, business and academia, reflects leading-edge thought, practice and scholarship.

It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, crisis communication, organizational communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, as well as ways to optimize the reputation asset. The book focuses on practical solutions and is embroidered by ethics. Each chapter is fleshed out with the real-world experience cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. Key updates to the fourth edition include social media management techniques for the quickly evolving age of digital media, and perspectives on reputation management in an era of globalization.

This book was the first book on reputation management and, now in its fourth edition, is still a must have resource for students taking classes in Public Relations Management, Corporate Communication, and Communication Management, as well as CEOs, business leaders, and professionals working in these areas.


"This is the perfect time for the 4th edition of Reputation Management by John Doorley and Helio Fred Garcia. The new edition provides a thoughtful discussion of reputation in a complex world. Practitioners and students will benefit from the updated case studies and commentaries from leaders in the field. The updated discussions of how social media and globalization influence reputation will help prepare organizations for the challenges ahead. In a time of corporate and government scandals, every leader should read this book." -- Maureen Taylor, Professor and Head of Discipline, Public Communication, University of Technology Sydney

"When I read the leading books on reputation management, one book stood head and shoulders above the others, the one by John Doorley and Fred Helio Garcia. They were way ahead of their time in 2006 and it's hugely significant that this key work is now available in a fourth, expanded edition." -- Tony Langham, Co-founder and Chief Executive of Lansons, London and Chair of Lansons Intermarket, New York

Table of Contents

Chapter 1: Reputation Management

Chapter 2: Ethics and Communication

Chapter 3: Media Relations

By the authors and J. Peter Donald

Chapter 4: Social Media By Deirdre Breakenridge

Chapter 5: Organizational Communication

By Jeff Grimshaw, Tanya Mann, and Lynne Viscio

Chapter 6: Government Relations

By Ed Ingle

Chapter 7: Community & Global Relations

Chapter 8: Investor Relations

By Eugene L. Donati

Chapter 9: Integrated Cocmmunication

By Tim P. McMahon

Chapter 10: Issues Management

Chapter 11: Crisis Communication

Chapter 12: Corporate Responsibility

By Anthony P. Ewing

Chapter 13: Public Relations Consulting

By Louis Capozzi

Chapter 14: Challenges and Opportunities in Corporate and Organizational Communication

About the Authors

John Doorley, former head of corporate communications at Merck, is now associate professor of strategic communications at Elon University and a consultant on reputation management. He built and taught the world’s first undergraduate course in reputation management, at Rutgers University in 2003, and the world’s first graduate course in reputation management, at New York University in 2007. He co-authored with Fraser P. Seitel Rethinking Reputation.

Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University, and also teaches in the M.S. in Public Relations and Corporate Communication program. He is an adjunct associate professor of professional development and leadership in Columbia University. He is the author of The Agony of Decision: Mental Readiness and Leadership in a Crisis and The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
LANGUAGE ARTS & DISCIPLINES / Communication Studies
SOCIAL SCIENCE / Media Studies