The Key to Successful Public Relations and Corporate Communication
- Available for pre-order. Item will ship after July 17, 2020
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition, fully updated throughout and featuring notable contributions from some of the world’s leaders in public relations, corporate communication, business and academia, reflects leading-edge thought, practice and scholarship.
It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, crisis communication, organizational communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, as well as ways to optimize the reputation asset. The book focuses on practical solutions and is embroidered by ethics. Each chapter is fleshed out with the real-world experience cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. Key updates to the fourth edition include social media management techniques for the quickly evolving age of digital media, and perspectives on reputation management in an era of globalization.
This book was the first book on reputation management and, now in its fourth edition, is still a must have resource for students taking classes in Public Relations Management, Corporate Communication, and Communication Management, as well as CEOs, business leaders, and professionals working in these areas.
Table of Contents
Chapter 1: Reputation Management
Chapter 2: Ethics and Communication
Chapter 3: Media Relations
By the authors and J. Peter Donald
Chapter 4: Social Media By Deirdre Breakenridge
Chapter 5: Organizational Communication
By Jeff Grimshaw, Tanya Mann, and Lynne Viscio
Chapter 6: Government Relations
By Ed Ingle
Chapter 7: Community & Global Relations
Chapter 8: Investor Relations
By Eugene L. Donati
Chapter 9: Integrated Cocmmunication
By Tim P. McMahon
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Chapter 12: Corporate Responsibility
By Anthony P. Ewing
Chapter 13: Public Relations Consulting
By Louis Capozzi
Chapter 14: Challenges and Opportunities in Corporate and Organizational Communication
John Doorley, former head of corporate communications at Merck, is now associate professor of strategic communications at Elon University and a consultant on reputation management. He built and taught the world’s first undergraduate course in reputation management, at Rutgers University in 2003, and the world’s first graduate course in reputation management, at New York University in 2007. He co-authored with Fraser P. Seitel Rethinking Reputation.
Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University, and also teaches in the M.S. in Public Relations and Corporate Communication program. He is an adjunct associate professor of professional development and leadership in Columbia University. He is the author of The Agony of Decision: Mental Readiness and Leadership in a Crisis and The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.