Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it opens up a traditionally dry area of study, helping the student to understand the vital importance of sound methodology in their studies and subsequent professional practice.
The book covers the full range of quantitative and qualitative methods across the whole span of the research process, from research design and the literature review to data analysis and report writing. Every chapter contains a range of useful features to aid student learning, including summaries, discussion questions and guides to further resources, as well as examples drawn from contemporary sport around the world. Research Methods for Sport Management is an essential course text for all sport management students and an invaluable reference for any sport management professional involved in operational research.
Table of Contents
Part 1: Overview of the Sport Management Research Process Chapter 1. Basic Principles of Sport Management Research Chapter 2. The Sport Management Research Process Chapter 3. Identifying the Research Problem, Conducting a Literature Review, and Ethical Considerations Part 2: Qualitative Research for Sport Management Researchers Chapter 4. Qualitative Data Collection in Sport Management Research Chapter 5. Qualitative Data Analysis in Sport Management Research Chapter 6. Action Research and Sport Management Research Chapter 7. What is Case Study? Chapter 8. Deconstruction and Sport Management Research Chapter 9. Discourse Analysis and Ethnomethodology Chapter 10. Ethnography and some Emerging Ethnogrophies Chapter 11. Gender as a methodology in Sport Management Research Chapter 12. Narrative Inquiry and the stories Sport Management Researchers can tell Chapter 13. Phenomenology and the lived experience of the Sport Management Researcher Chapter 14. Emerging Qualitative Approaches for the Sport Management Researcher to consider Part 3: Quantitative Research for Sport Management Researchers Chapter 15. Research Design for a Quantitative Study Chapter 16. Data Collection Methods for a Quantitative Study Chapter 17. Quantitative Data Analysis in Sport Management Research Chapter 18. Introduction to Inferential Statistics Chapter 19. Correlation and Regression Analysis Chapter 20. Determining Difference among Groups Chapter 21. Chi-Square and Spearman’s Rho Part 4: Alternative Approaches to Sport Management Research Chapter 22. Mixed Methods Approaches to Sport Management Research Chapter 23. An Emerging Framework – Research 2.0 and Sport Management Research
James Skinner is a Professor of Sport Business and Director of the Institute for Sport Business at Loughborough University, London, UK. His research interests are in drugs in sport, culture strategy, leadership and change, sport and social capital, and research methods for sport management
Allan Edwards is Head of Sport and Exercise Science at the University of Canberra, Australia. His research interests include qualitative research methodology, high performance sport management and sport marketing
Ben Corbett is a sport management PhD candidate and lecturer at Griffith University, Australia. His research interests include organisational strategy and change, high performance management, and sport event legacy
"This text is a solid companion for graduate-level research classes, where sport management and communication students may have had little or no research experience at the undergraduate level. Certainly, a supplemental text on the actual application of specific statistical analysis would be necessary for more advanced students looking to conduct actual research. For doctoral studies, this would also serve as an appropriate foundational resource. More in-depth resources are clearly needed for students taking on a thesis or dissertation. However, this is an excellent text for instructors wanting to give more than the basic quick introduction to research methods. For the sport communications classroom, the authors have excelled in providing a broad range of hypothetical cases and recent case examples that factor in topics appropriate for this audience."
- Julie D. Lanzillo, Neumann University, USA, International Journal of Sport Communication, 2015, 8, 526 -527.