Research Strategies for Small Businesses: 1st Edition (Hardback) book cover

Research Strategies for Small Businesses

1st Edition

By Don E. Gudmundson

Routledge

146 pages

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Paperback: 9781138685413
pub: 2018-06-13
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Hardback: 9781138685383
pub: 2016-07-07
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Description

This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.

Table of Contents

1. The Research Issue 2. A Data Acquisition Model 3. Research Methodology 4. Results 5. Discussion and Conclusions

About the Series

Routledge Library Editions: Small Business

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Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS060000
BUSINESS & ECONOMICS / Small Business