This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.
1. The Research Issue 2. A Data Acquisition Model 3. Research Methodology 4. Results 5. Discussion and Conclusions