Apple Academic Press
This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant franchises. It is the only guide to franchising written exclusively for food service professionals and is an indispensable resource for anyone wishing to break into one of today's
Introduction to Franchising. Impact of Hospitality Franchising on the U.S. Economy. Pros and Cons of Franchising. Franchising Agreements and Legal Documentation. Franchise Application and Franchise Package. Franchisor/Franchisee/Franchise Selection. Standard Franchisor Services. Financial Aspects of Franchising. Franchisor-Franchisee Relationship. Franchise Concept Development and Restaurant Design. Site Selection and Real Estate. Nontraditional Franchises. Communication and Public Relations. International Franchising. Going International. Marketing and Advertising: Managing Brand Equity. e-Franchising. Appendix: Case Studies. Index.