Restaurant Franchising: Concepts, Regulations and Practices, Third Edition, 3rd Edition (e-Book) book cover

Restaurant Franchising

Concepts, Regulations and Practices, Third Edition, 3rd Edition

Apple Academic Press

618 pages

Purchasing Options:$ = USD
Hardback: 9781926895697
pub: 2014-10-08
eBook (VitalSource) : 9780429189869
pub: 2014-10-08
from $28.98

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This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant franchises. It is the only guide to franchising written exclusively for food service professionals and is an indispensable resource for anyone wishing to break into one of today's

Table of Contents

Introduction to Franchising. Impact of Hospitality Franchising on the U.S. Economy. Pros and Cons of Franchising. Franchising Agreements and Legal Documentation. Franchise Application and Franchise Package. Franchisor/Franchisee/Franchise Selection. Standard Franchisor Services. Financial Aspects of Franchising. Franchisor-Franchisee Relationship. Franchise Concept Development and Restaurant Design. Site Selection and Real Estate. Nontraditional Franchises. Communication and Public Relations. International Franchising. Going International. Marketing and Advertising: Managing Brand Equity. e-Franchising. Appendix: Case Studies. Index.

About the Originator

Dr. Mahmood A. Khan is professor of hospitality and tourism management at the Pamplin College of Business at Virginia Polytechnic Institute and State University, in Falls Church, Virginia. He founded the university's hospitality and tourism management program in 1988. He has taught at the University of Illinois at Urbana-Champaign, Albright College (Reading, Pennsylvania), and The Pennsylvania State University. Dr. Khan received his PhD from Louisiana State University. He has received many awards and honors for his work and was also given the key to the city of Baton Rouge, Louisiana, by the mayor-president. He has served as an advisory board member for many programs and has served as a consultant to several university and college programs and many prominent restaurants, hotels, and other food service and hospitality businesses. In addition to having authored several books, Dr. Khan has been editor-in-chief of several journals, has written articles and book chapters, and has presented at many international conferences.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
BUSINESS & ECONOMICS / Facility Management