Retail Strategy: 1st Edition (Paperback) book cover

Retail Strategy

1st Edition

By Christine Cuthbertson

Edited by Dr Jonathan Reynolds

Routledge

376 pages

Purchasing Options:$ = USD
Paperback: 9780750656962
pub: 2003-10-24
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Hardback: 9781138138247
pub: 2015-12-17
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Description

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.

It is structured around four sections:
* Section I : retailing in an international context
* Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.
* Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.
* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.

Table of Contents

Part one: Introduction to retail strategy; Part two: Strategic issues in retailing - Retail marketing and the changing consumer; Retail supply chain collaboration; Planning for retail and the assessment of public policies towards retailing; Internationalisation; Retail financial perspectives; Human resource; Prospects for electronic commerce; Analysis of international trends in retailing; Part three: The view from the bridges - Cases involving: Metro, Boots, WalMart, Auchan, Tesco, SOK, Kingfisher, HMV Media, GB, Haburi.com, Body Shop, Legoland Parks, Vitago.com, CentrO, Next, KarstadtQuelle; Part four: Exercises in retail strategy.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General