Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis.
Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands:
- children as consumers of services;
- children as consumers of space;
- the link between citizenship and consumption;
- the influences of the marketization of childhood.
Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.
Table of Contents
1. Introduction: Children, young people and their changing status in society
2. Diverse consumers
Catherine Gripton and Val Hall
3. Children as consumers of early years services
Victoria Brown, Moira Moran and Annie Woods
4. Children and young people as health consumers
Sharon Vesty and Lorna Wardle
6. Brand consumers
7. Consumption, identity and young people
8. Young people as consumers- the construction of vulnerability amongst consumers of higher education
9. Young people and democratic citizenship
10. Rethinking children as consumers
Edited by Cyndy Hawkins
Cyndy Hawkins is Senior Lecturer in Childhood Studies and Education Studies at Nottingham Trent University, UK.