Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project, 1st Edition (e-Book) book cover

Rethinking Innovation and Design for Emerging Markets

Inside the Renault Kwid Project, 1st Edition

By Christophe Midler, Bernard Jullien, Yannick Lung

Auerbach Publications

178 pages

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Hardback: 9781138037205
pub: 2017-05-15
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eBook (VitalSource) : 9781315177984
pub: 2017-05-18
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The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

Table of Contents

Part 1 The Incredible Kwid.

Strategic Exploration and Product Creativity.

Negotiating Disruptive Capacity in the Renault-Nissan Alliance.

Implementing Design to Cost: Searching for the Rupee…

Commercial Launch.

Roll-Out of the Kwid Line.

Part 2: The Lessons of Disruption.

The Nature of Innovation and Project Development.

Organizational Learning and Project Development.

Innovation and Globalization.

Innovation in Alliances.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Project Management
COMPUTERS / Information Technology
TECHNOLOGY & ENGINEERING / Engineering (General)