This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It contains a diverse set of review articles covering areas such as emotions, beauty, business and marketing strategy, organizational performance, reference scales, and correspondence analysis.
Table of Contents
1. A Reappraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches 2. The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay 3. Consumer Information Acquisition: A Review and an Extension 4. The Resource-Advantage Theory of Competition: A Review 5. Toward an Integrated Model of Business Performance 6. Consumers' Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study 7. Correspondence Analysis: Methodological Perspectives, Issues, and Applications