Review of Marketing Research : Volume 1 book cover
1st Edition

Review of Marketing Research
Volume 1

Edited By

Naresh K Malhotra

ISBN 9780765613042
Published September 30, 2004 by Routledge
352 Pages

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Book Description

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It contains a diverse set of review articles covering areas such as emotions, beauty, business and marketing strategy, organizational performance, reference scales, and correspondence analysis.

Table of Contents

1. A Reappraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches 2. The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay 3. Consumer Information Acquisition: A Review and an Extension 4. The Resource-Advantage Theory of Competition: A Review 5. Toward an Integrated Model of Business Performance 6. Consumers' Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study 7. Correspondence Analysis: Methodological Perspectives, Issues, and Applications

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